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Think Small

The Surprisingly Simple Ways to Reach Big Goals

Owain Service Rory Gallagher

$39.99

Paperback

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English
Hardie Grant Books
01 July 2017
A simple and accessible plan for success, based on six scientifically tested steps that really work.

We’re human, we lead very busy lives and we all have frailties that often get in the way of us achieving what we want. By following the six easy steps in this book we can overcome these barriers and achieve our goals.

Each of the six steps is clearly explained – why they’re important and how to implement them. Each step has three golden rules to follow, with space to record your progress.

These methods were developed by the Nudge Unit, the team that started life in a small office in 10 Downing Street and has since achieved such resounding success with their approach that there is now a behavioural insights team in every department in Whitehall, as well as offices overseas in New York and Sydney.

Engaging, thought-provoking and informative, this is a self-improvement book that redefines the genre. Based on a scientific understanding of the human mind and written by those responsible for the practical application of behavioural science that supports millions of people worldwide, this could be the most important book you read this year!

By:  
Imprint:   Hardie Grant Books
Country of Publication:   United Kingdom
Dimensions:   Height: 231mm,  Width: 153mm, 
ISBN:   9781782437642
ISBN 10:   1782437649
Publication Date:  
Audience:   General/trade ,  College/higher education ,  Professional and scholarly ,  ELT Advanced ,  Primary
Format:   Paperback
Publisher's Status:   Active

Reviews for Think Small: The Surprisingly Simple Ways to Reach Big Goals

Thinking small is not the opposite of dreaming big. It is the pathway to achieving those dreams. * Times Educational Supplement * Governments around the world are using behavioural insights to help people achieve their goals. This great new book shows how you can use the same tools in your own life. Go nudge yourself! * Richard Thaler, winner of the 2017 Nobel prize in economics * Self-help with a difference...will help a lot of people to do the things they've always wanted to do * The Times * Science meets self-improvement, delivered with a rare combination of humanity and attention to the evidence. Prepare to discover how behavioural science can transform your job, your waistline, or even your marriage. Bravo! * Tim Harford, author of The Undercover Economist * I love this book. Funny, wise and practical, it will make you a better and more effective person. Service and Gallagher present complex ideas in a simple, easily digestible package. * Cass Sunstein, co-author of Nudge * Wonderful. A rebuttal of that commonplace assumption that leads us astray every day: that only big, bold changes lead to large effects. * Rory Sutherland, Vice Chairman of Ogilvy & Mather *


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