Thinking small is not the opposite of dreaming big. It is the pathway to achieving those dreams. * Times Educational Supplement * Governments around the world are using behavioural insights to help people achieve their goals. This great new book shows how you can use the same tools in your own life. Go nudge yourself! * Richard Thaler, winner of the 2017 Nobel prize in economics * Self-help with a difference...will help a lot of people to do the things they've always wanted to do * The Times * Science meets self-improvement, delivered with a rare combination of humanity and attention to the evidence. Prepare to discover how behavioural science can transform your job, your waistline, or even your marriage. Bravo! * Tim Harford, author of The Undercover Economist * I love this book. Funny, wise and practical, it will make you a better and more effective person. Service and Gallagher present complex ideas in a simple, easily digestible package. * Cass Sunstein, co-author of Nudge * Wonderful. A rebuttal of that commonplace assumption that leads us astray every day: that only big, bold changes lead to large effects. * Rory Sutherland, Vice Chairman of Ogilvy & Mather *