Think Outside the Country

a Guide to Going Global and Succeeding in the Transla

John Yunker

$52.95 $45.22

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Byte Level Research
10 April 2017

E-commerce: business aspects; International business; Languages & ESL; Translation; Translation

Succeed Globally. Passport Not Required.

You don't need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides:

A process for creating world-ready products, websites, and software Cultural insights into China, Russia, Germany, Brazil, India, and more Tips for localizing text, images, icons, and pictures for the world New rules of the translation economy

In the information economy, information is power. In the translation economy, translation is power. Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it. This book helps marketers, designers, and executives develop sound strategies for going global--and avoid costly and embarrassing mistakes along the way. In addition, you'll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way.

About the author: John Yunker is the world's leading expert on web and content globalization and is author of Beyond Borders and The Savvy Client's Guide to Translation Agencies.

By: John Yunker
Imprint: Byte Level Research
Dimensions: Height: 201mm, Width: 132mm, Spine: 20mm
Weight: 386g
ISBN: 9781618220493
ISBN 10: 1618220497
Pages: 258
Publication Date: 10 April 2017
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Over the past decade John has helped hundreds of companies and organizations improve their global websites and processes. He also has extensive experience managing globalization on the client side, most recently as a sr. program manager at Microsoft. He has written a number of landmark reports, including nine annual editions of The Web Globalization Report Card. He authored the first book devoted to the emerging field of web globalization, Beyond Borders: Web Globalization Strategies. John has spoken at numerous industry events, including the Unicode Conference, Internet Retailer, and Localization World. He has a bachelor's degree from the University of Missouri School of Journalism and an MS from Boston University. He is a contributor to UX Magazine.

Reviews for Think Outside the Country: a Guide to Going Global and Succeeding in the Transla

This book is a rich collection of global web design recommendations, best practices and plenty of interesting screenshots to help readers gain a more nuanced understanding of key cultural and user interface issues when connecting with online users worldwide. It is a must read for content marketers, localization professionals and almost anyone interested in global digital media communications and global marketing. -- Dr. Nitish Singh, Associate Professor of International Business, The Boeing Institute Of International Business, St. Louis University John Yunker is the quintessential expert on web and content globalization and Think Outside the Country proves it. Wonderfully engaging and packed with practical guidance on how to thrive in the translation economy. -- Laurel Delaney, president, GlobeTrade.com; author of Exporting: The Definitive Guide to Selling Abroad Profitably Think Outside the Country is a primer for those starting out on their globalization journey and a useful refresher course for those who think they know it all. Crafted by a seasoned copywriter and industry insider, the book is a fun read while providing some serious food for thought. -- Multilingual Magazine