Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy

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David Travis (System Concepts, London, UK) Philip Hodgson

Think Like a UX Researcher

How to Observe Users, Influence Design, and Shape Business Strategy

David Travis (System Concepts, London, UK), Philip Hodgson

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English

CRC Press
26 July 2023

Internet guides & online services; Web graphics & design; Software Engineering; User interface design & usability

Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user’s experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft.

In this newly revised Second Edition, the authors have added six new essays that look at how UX research methods have changed in the last few years, why remote methods should not be the only tools you use, what to do about difficult test participants, how to improve your survey questions, how to identify user goals when you can’t directly observe users and how understanding your own epistemological bias will help you become a more persuasive UX researcher.

Key Features

Provides a dive-in-anywhere book that offers practical advice and topical examples.

Includes thought triggers, exercises and scenarios to test your knowledge of UX research.

Features workshop ideas to build a development team’s UX maturity.

Discusses war stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.

By: David Travis (System Concepts London UK), Philip Hodgson
Imprint: CRC Press
Country of Publication: United Kingdom
Edition: 2nd edition
Dimensions: Height: 229mm, Width: 152mm,
Weight: 680g
ISBN: 9781032532554
ISBN 10: 1032532556
Pages: 336
Publication Date: 26 July 2023
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

David Travis has been carrying out ethnographic field research and running product usability tests since 1989. He has published three books on UX, and over 30,000 students have taken his face-to-face and online training courses. He has a PhD in Experimental Psychology. Philip Hodgson has been a UX researcher for over 25 years. His UX work has influenced design for the US, European and Asian markets for products ranging from banking software to medical devices, store displays to product packaging and police radios to baby diapers. He has a PhD in Experimental Psychology.