Theory and Methodology of Semiotics

The Tradition of Ferdinand de Saussure

Alexandros Ph. Lagopoulos, Karin Boklund-Lagopoulou

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English

De Gruyter Mouton
23 November 2020

Semiotics & semiology

Series: Semiotics, Communication and Cognition [SCC]

The book is an in-depth presentation of the European branch of semiotic theory, originating in the work of Ferdinand de Saussure. It has four parts: a historical introduction, the analysis of langue, narrative theory and communication theory.

Part I briefly presents all the semiotic schools and their main points of reference. Although this material is accessible in many other Anglophone publications, the presentation is marked by specific choices aiming to display similarities and differences.

The analysis of langue in Part II is also available in Anglophone bibliography, but the book presents Saussurean theory according to a new theoretical rationale and enriched with later developments. In addition, it is orientated so as to offer the foundation for the part that follows.

Part III is a presentation of Greimasian narrative theory, well documented in Francophone bibliography but poorly represented in Anglophone publications. The presentation extends the theory in both a qualitative and a new quantitative direction, and includes a great number of examples and two extended textual analyses to help the reader understand and apply it.

Part IV, communication theory, combines an extension of Greimasian sociosemiotics with other schools of thought. This original theoretical section discusses fourteen consecutive communication models, the synthesis of which results in a holistic, social semiotic theory of communication.

By: Alexandros Ph. Lagopoulos, Karin Boklund-Lagopoulou
Imprint: De Gruyter Mouton
Country of Publication: Germany
Dimensions: Height: 230mm, Width: 155mm,
Weight: 659g
ISBN: 9783110616231
ISBN 10: 3110616238
Series: Semiotics, Communication and Cognition [SCC]
Pages: 367
Publication Date: 23 November 2020
Audience: Professional and scholarly , Undergraduate , Undergraduate
Format: Hardback
Publisher's Status: Active

Alexandros Ph. Lagopoulos, Karin Boklund-Lagopoulou, Athens, Greece.