An essential introductory textbook that provides a comprehensive and student-friendly overview of the key processes involved in developing and managing a theatre in the 21st century. It covers a complete range of topics fundamental to successful commercial and not-for-profit theatre management, from developing a mission statement to communicating with stakeholders, from marketing and promotion to fund development platforms, and from governance structures to community engagement. With over two decades of experience in the industry, Anthony Rhine encourages a critical understanding of theatre management; rather than simply giving students the facts and theories to memorise, he shows readers how to think like theatre managers, giving them the skills needed to be able to carve out their own career paths.
Far-reaching and globally applicable, the text serves as an invaluable guide for aspiring theatre managers, as well as undergraduate and postgraduate students on Theatre Management, Arts Management, Creative Industries and Theatre and Performance Studies degree courses.
Red Globe Press
Country of Publication:
1st ed. 2018
22 February 2018
Professional and scholarly
1. What is Theatre Management?.- 2. The Strategic Framework of Theatre.- 3. Theatre Management Today.- 4. Business Environments.- 5. Theatre Organization.- 6. Jobs in Theatre.- 7. Financial Management.- 8. Management and the Audience.- 9. Marketing a Theatre.- 10. Creating Promotional Materials.- 11. Fundraising.- 12. Leadership.- 13. Boards, Governance, Executive Staff, and Volunteers.- 14. Theatre Advocacy and Community Engagement.- 15. Theatre Education.
Anthony Rhine is Professor of Theatre Management at Florida State University, USA. He worked for two decades as a theatre executive, running multi-million dollar and Tony-nominated theatre companies. During that time, he also wrote the librettos for over twenty produced musicals, including several that toured both nationally and internationally, and directed scores of professional productions.