The World Television Industry

An Economic Analysis

Peter Dunnett

$315

Hardback

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English

Routledge
31 December 2010

Sociology; Economics; Economic history; Media, information & communication industries; Television technology

First published in 1990, The World Television Industry uses economic analysis to examine recent changes in the television industry. It uses the theory of public good and a model of industrial organization to identify the major forces determining the nature of the television product in the late twentieth century. The forces of supply and demand for an unusual product - often requiring a 'double' sale, to a consumer and to an advertiser - are examined, as are alternative methods of financing. The all-pervading role of government is discussed at length.

By: Peter Dunnett
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 138mm, Spine: 19mm
Weight: 640g
ISBN: 9780415615198
ISBN 10: 0415615194
Pages: 262
Publication Date: 31 December 2010
Audience: College/higher education , Further / Higher Education
Format: Hardback
Publisher's Status: Active

Royal Military College of Canada