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The Value Engine

A Complete Guide to Customer Success

Chris Campbell

$48.95   $41.84

Paperback

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English
Outskirts Press
15 January 2026
Customer Success has become one of the most critical roles in modern business - yet many Customer Success Managers are still expected to figure it out as they go. The Value Engine is a practical, experience-driven guide designed to help both aspiring and seasoned CSMs build stronger customer relationships, prevent churn, and demonstrate real business value.

Written by a veteran Customer Success leader with more than a decade of hands-on experience, this book moves beyond theory and buzzwords. It provides clear frameworks, real-world examples, and actionable guidance covering the full customer lifecycle - from onboarding and proactive engagement to escalation management, retention, and long-term partnership.

Each chapter combines clear narrative with practical tools, including case studies, checklists, and reflection exercises, making the book equally useful as a cover-to-cover read or an on-the-job reference. Readers will learn how to shift from reactive ""firefighting"" to proactive partnership, communicate value in business terms, and position themselves as trusted advisors within their organizations.

Ideal for Customer Success Managers, Account Managers, and client-facing professionals in SaaS, MSPs, and service-based businesses, The Value Engine serves as both a field guide and a career-development resource. It is well suited for individual professionals, team training, and bulk purchase by organizations investing in customer retention and growth.
By:  
Imprint:   Outskirts Press
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 19mm
Weight:   490g
ISBN:   9781977288608
ISBN 10:   197728860X
Pages:   368
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Chris Campbell is a Customer Success leader, senior cybersecurity professional, vCISO, and entrepreneur, having spent more than a decade helping clients turn technology from a cost center into a growth engine. Over the years, he's built a solid track record of forging lasting customer relationships, guiding companies through technology transitions, and making sure clients don't just buy services-they get real business value out of them.

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