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The V-Model of Service Quality: An Exploration of African Customer Service Delivery Metrics

Grafton Whyte



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Emerald Publishing Limited
18 October 2018
Quality Assurance (QA) & Total Quality Management (TQM); Customer services
Grafton Whyte introduces and explores a new academic theory for customer service delivery for Africa, aimed at addressing issues of poor customer service and poor service delivery. The V-Model of Service Quality (VMSQ) offers a powerful tool for measuring service quality, augmented by a service exchange model to provide a general framework for services, describe core components and provide contexts within which the VMSQ can operate. The VMSQ provides an indication of where problems may lie in a service operation, and an additional African Management Matrix identifies some of the historical and contextual barriers that need to be overcome by African managers to achieve effective customer service delivery. This book grounds the theoretical interventions in data drawn from case studies in the Sub-Saharan African context to make the models applicable to both researchers and working managers. It looks at the complex question of customer service delivery in Africa, and embraces both concepts of customer service and service delivery.
By:   Grafton Whyte
Imprint:   Emerald Publishing Limited
Country of Publication:   United Kingdom
Dimensions:   Height: 198mm,  Width: 129mm, 
Weight:   173g
ISBN:   9781787696068
ISBN 10:   1787696065
Series:   Emerald Points
Pages:   160
Publication Date:   18 October 2018
Audience:   Professional and scholarly ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

Grafton Whyte is the Director of the Namibia Business School (NBS) at the University of Namibia (UNAM), Namibia. He launched the Customer Service Management Africa organisation for the promotion and research into customer service delivery in Africa and created the first-ever Namibian Customer Service Awards & Conference.

Reviews for The V-Model of Service Quality: An Exploration of African Customer Service Delivery Metrics

Whyte and fellow business scholars have developed a model for measuring and improving customer service and the delivery of basic services such as housing, water, and sewerage that they hope will take hold first in Namibia, then throughout Africa. This is the first publication from their new Customer Service Management Africa organization. Among the topics are an overview of the V-model of service quality, identifying service attributes, collecting and analyzing data, reporting, case studies, a framework for customer service delivery, and a road map for busy managers. -- Annotation (c)2018 * ( *

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