OUR ONLINE STORE IS OPEN, but... MORE INFO

Close Notification

Your cart does not contain any items

The Unfair Advantage: How You Already Have What It Takes to Succeed

Ash Ali Hasan Kubba

$29.99

Hardback

In stock
Ready to ship

QTY:

Profile
01 February 2020
Social discrimination; Sociology: work & labour; Business & Economics; Entrepreneurship; Management: leadership & motivation
The world is not a level playing field, but no matter where you are starting from, you already have what it takes to stand out: your Unfair Advantage We all have multiple unfair advantages in life, whether we happen to be quick, have a talent for maths, a great feel for people or even a large inheritance. An unfair advantage is simply the element that gives you an edge over your competition.

This innovative book shows how to identify your own unfair advantages and apply them to any project. Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over GBP4 billion), the authors offer a unique framework for assessing your external circumstances in addition to your internal strengths.

Hard work and grit aren't enough in a world where the odds are stacked against you, so this book explores the importance of money, intelligence, location, education, expertise, status and luck in the journey to success. From starting your company, to gaining traction, raising funds and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realise you already had, to succeed in the cut-throat world of business.
By:   Ash Ali, Hasan Kubba
Imprint:   Profile
Country of Publication:   United Kingdom
Edition:   Main
Dimensions:   Height: 222mm,  Width: 144mm,  Spine: 26mm
Weight:   432g
ISBN:   9781788163316
ISBN 10:   1788163311
Pages:   256
Publication Date:   01 February 2020
Audience:   College/higher education ,  Professional and scholarly ,  Primary ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active

Ash Ali and Hasan Kubba are startup entrepreneurs. Despite not going to university, Ash became an award-winning serial tech entrepreneur and the first marketing director of Just Eat (now worth over GBP5 billion). Hasan built a successful startup from his bedroom with nothing more than an online course and a yearning to escape the corporate 'rat race'. Together, they have spoken at TEDx, advised and mentored hundreds of startups all over the world, and are passionate about spreading the opportunities of startup entrepreneurship.

Reviews for The Unfair Advantage: How You Already Have What It Takes to Succeed

A fast-paced read with excellent insights from a remarkable entrepreneurial story -- Daniel Priestley, author * Entrepreneur Revolution * Deeply true, insightful, and helpful. Crucial business advice that you won't get anywhere else. -- Derek Sivers, entrepreneur, author * Anything You Want * What a masterful and thought-provoking book: a must for every entrepreneur regardless of the stage of your journey -- Byron Cole, Business Growth Expert and author * Self Made * An inspirational book ... If you are looking to get into entrepreneurship this book provides the practical advice to get you started! -- Mark Martin MBE In a no-nonsense approach, this book shows you the truth that business and life aren't fair, and goes into the methods and practices to let you take full advantage of your unique skills and assets. -- Rune Sovndahl, founder of Fantastic Services A snappy, thought-provoking book that will help anyone make something of their own unfair advantages -- Bianca Miller-Cole, entrepreneur and author * Self Made * The Unfair Advantage brakes down how people from all walks of life and backgrounds can achieve unfair advantages in their entrepreneurial journey or career. An indispensable handbook for the masses. These learnings are often achieved after many years. Now, you have a book. -- Dion McKenzie, founder of Colorintech and Tech Investor There is only one life, and things are pretty good, but The Unfair Advantage will give you the fairest advantage of them all. -- Robin Waite, founder of Fearless Business


See Also