The Ubiquitous Presidency

The Ubiquitous Presidency is an important work that will influence the direction of scholarship on presidential communication for years to come. ... Impeccably researched, historically rich, and interdisciplinary in perspective, the text succeeds in being a robust academic investigation that is accessible to audiences of scholars, students, and people interested in politics. * Mass Communication and Society * With engaging prose and compelling data, Scacco and Coe construct a history of presidential communication strategies to highlight the benefits and dangers of the contemporary digital environment as it becomes the ubiquitous presidency. This book is sure to serve as a foundational text for future scholars who will grapple with new information technology, the spread of disinformation, and their potential to influence the future of representative democracy. * Presidential Studies Quarterly * [Updates the extant research on presidential communication and prepare[s] readers for understanding future campaigns and administrations in an age where what it means to be presidential has continued to evolve. * Journalism & Mass Communication Quarterly * The Ubiquitous Presidency, offers a lifeline by presenting a clear and effective framework for understanding presidential communications in a digital world where the traditional norms for presidential agenda-setting are no longer tenable. ... One of the important contributions of this book is the roadmap it provides for future scholarship. * Journal of Communication * Scacco and Coe have provided a thoughtful and in-depth analysis on how communications helped create the 'Ubiquitous Presidency.' Certainly, to preserve our democracy, it will be critical for our citizens to fully comprehend the profound impact that the rapid growth of digital media will continue to play as we elect public officials to represent us and govern. The 'Ubiquitous Presidency' helps the reader understand the evolution of these powerful communications tools and compels us to think critically when choosing our leaders. * David Almacy, former White House Internet Director * The Ubiquitous Presidency is an important work that will influence the direction of research on presidential communication for years to come. Scacco and Coe have written a definitive study of the nature of elite political communication that has emerged along with transformative digital innovation and provide a pathbreaking framework for analysis. Impeccably researched, historically rich, and interdisciplinary in perspective, the text succeeds in being a robust academic investigation that is accessible to diverse audiences of scholars, students, and people interested in politics. * Diana Owen, Georgetown University * Scacco and Coe bring the digital into the center of research on presidential communication by uniting theories of public opinion, rhetoric, and the institutional presidency. They provide a thorough and deep understanding of presidential communication as accessible, personal, and entailing multiple platforms-as necessarily ubiquitous. This insightful analysis of how presidents communicate and the audiences they hope to reach will interest scholars of the presidency in political science, communication, and history; it is useful to scholars and accessible to their students. -Mary E. Stuckey, The Pennsylvania State University, and author of Deplorable Elections: Despicable Discourse in American Presidential Campaigns