"Economists have long counseled reliance on markets rather than on government to decide a wide range of questions, in part because allocation through voting can give rise to a ""tyranny of the majority."" Markets, by contrast, are believed to make products available to suit any individual, regardless of what others want. But the argument is not generally correct. In markets, you can't always get what you want. This book explores why this is so and its consequences for consumers with atypical preferences.
When fixed costs are substantial, markets provide only products desired by large concentrations of people. As a result, people are better off in their capacity as consumers when more fellow consumers share their product preferences. Small groups of consumers with less prevalent tastes, such as blacks, Hispanics, people with rare diseases, and people living in remote areas, find less satisfaction in markets. In some cases, an actual tyranny of the majority occurs in product markets. A single product can suit one group or another. If one group is larger, the product is targeted to the larger group, making them better off and others worse off.
The book illustrates these phenomena with evidence from a variety of industries such as restaurants, air travel, pharmaceuticals, and the media, including radio broadcasting, newspapers, television, bookstores, libraries, and the Internet."
By:
Joel Waldfogel
Imprint: Harvard University Press
Country of Publication: United States
Dimensions:
Height: 210mm,
Width: 140mm,
Spine: 19mm
Weight: 374g
ISBN: 9780674025813
ISBN 10: 0674025814
Pages: 216
Publication Date: 15 October 2007
Audience:
Professional and scholarly
,
Undergraduate
Format: Hardback
Publisher's Status: Active
"Preface Introduction Part I: Theory 1. Markets and the Tyranny of the Majority 2. Are ""Lumpy"" Markets a Problem? Part II: Empirical Evidence 3. Who Benefits Whom in Practice 4. Who Benefits Whom in the Neighborhood 5. Preference Minorities as Citizens and Consumers Part III: Market Solutions and Their Limits 6. Market Enlargement and Consumer Liberation 7. Fixed Costs, Product Quality, and Market Size 8. Trade and the Tyranny of Alien Majorities 9. Salvation through New Technologies Part IV: Policy Solutions and Their Limits 10. Government Subsidies and Insufficient Demand 11. Books and Liquor: Two Case Studies Conclusion Notes References Index"
Joel Waldfogel is Professor of Business and Public Policy at The Wharton School, University of Pennsylvania.
Reviews for The Tyranny of the Market: Why You Can’t Always Get What You Want
Joel Waldfogel takes up the mythology of the market responding to our wants and desires, and shows how it often leaves out many people who are unable to get very much of what they want...This book could be very persuasive to those who will not listen to voices that have an explicitly progressive agenda. Tikkun 20071101
- Nominated for PROSE Awards 2007
