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Michael Morgan is Senior Lecturer at Bournemouth University and leader of the MA European Tourism Management programme delivered by a consortium of European universities. He has written and contributed to several books on Leisure and Tourism Marketing, including the latest edition (2009) of Marketing in Travel and Tourism with Victor Middleton and Alan Fyall. His current research activities into the experience of tourism have included the editing of special editions of the International Journal of Tourism Research and the Journal of Foodservice. Peter Lugosi is Senior Lecturer at Bournemouth University. He has researched and published on a wide range of subjects including research ethics, hospitable spaces, consumer participation, hospitality and urban regeneration, entrepreneurship and organisational culture. His work appears in a number of journals including Qualitative Inquiry, Space and Culture, The Service Industries Journal and Urban Studies. J. R. Brent Ritchie holds the Professorship in Tourism Management at the Haskayne School of Business, University of Calgary, and serves as Chair of the University of Calgary's World Tourism Education & Research Centre.
A comprehensive exploration of the tourist experience, this book breaks new ground in conceptualising the topic. It proposes new and thoughtful research agendas and, through insightful case studies, reveals responses to the challenges of managing the tourist experience in a variety of contexts. An inspiring and essential read for those seeking a contemporary perspective on the subject. Richard Sharpley, Professor of Tourism & Development, University of Central Lancashire This book both represents an advance on Ryan's 'The Tourist Experience' and a response to Pine Jr and Gilmore's 'The Experience Economy' by offering both conceptual and empirical arguments about the central role of visitor experiences in tourism. This is done within a framework of differing research paradigms and managerial implications, but also it raises questions about our understandings of what will constitute tourism in the 21st century. To my mind tourism increasingly needs to be understood within new measures of mobility, migrant workers (professional and non-professional) and urban planning that brings together IT, recreation, leisure and new work patterns as well as conventional interpretations of tourism together in a new hybridity. This collection of papers helps us toward better understanding a new habitus of tourism. Chris Ryan, University of Waikato, New Zealand
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