The Tipping Point

How Little Things Can Make a Difference

Malcolm Gladwell

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Paperback

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English

Back Bay
07 January 2002

Society & Social Sciences; Social, group or collective psychology; Politics & government; Business strategy

An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.

By: Malcolm Gladwell
Imprint: Back Bay
Country of Publication: United States
Dimensions: Height: 211mm, Width: 140mm, Spine: 23mm
Weight: 295g
ISBN: 9780316346627
ISBN 10: 0316346624
Pages: 301
Publication Date: 07 January 2002
Audience: General/trade , Professional and scholarly , ELT Advanced , Undergraduate
Format: Paperback
Publisher's Status: Active

Malcolm Gladwell is also the author of the #1 bestselling Blink: The Power of Thinking Without Thinking. He was a reporter for the Washington Post from 1987 to 1996, working first as a science writer and then as New York City bureau chief. Since 1996, he has been a staff writer for The New Yorker.

Reviews for The Tipping Point: How Little Things Can Make a Difference

A fascinating book that makes you see the world in a different way. --Fortune A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world. --Michael Lewis As a business how-to, The Tipping Point is truly superior, brimming with new theories on the science of manipulation. --Aaron Gell, Time Out Gladwell has a knack for rendering complex theories in clear, elegant prose, and he makes a charismatic tour guide. --San Francisco Chronicle Undeniably compelling. . . terrifically rewarding. --Claire Dederer, Seattle Times