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The Ten

The stories behind the fashion classics

Lauren Cochrane



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04 May 2021
White T-shirt, Miniskirt, Hoodie, Jeans, Ballet flat, Breton top, Biker jacket, Little black dress, Stiletto, Trench.

What are you wearing? In all likelihood, your outfit will feature at least one of these 10 items. Familiar, commonplace, ubiquitous - each piece has become an emblem of a certain style, carrying its own connotations and historical significance. They aren't just clothes - our social history is contained within these perfect 10 pieces. They're vessels that hold the history of style, politics and identity: while trends may come and go, these are here to stay.

The Ten includes deep dive explorations into each item's history, how it gained its reputation, and what it means today, accompanied by stylish photography and illustrations. Stories of iconic adopters and landmarks in the story of each piece reveal how they have achieved their status as so ubiquitous and yet so extraordinary. From the evolution of the white T-shirt from army staple to symbol of achingly cool simplicity, the hoodie's birth in the monasteries of Rome to its domination of streetwear, and the transition of the stiletto from the feet of fifteenth-century Iranian equestrians to those of New York businesswomen, The Ten puts fashion in context. Showing how certain pieces are just as ubiquitous on the catwalk as on the street, Lauren Cochrane's crucial volume defines the fashion items that make up your wardrobe, and how they got there, providing the perfect excuse - a pedigree, a narrative, a realness - for the reader to wear them time and time again.
By:   Lauren Cochrane
Imprint:   WELBECK
Country of Publication:   United Kingdom
Dimensions:   Height: 194mm,  Width: 140mm, 
ISBN:   9781787395053
ISBN 10:   1787395057
Pages:   256
Publication Date:   04 May 2021
Audience:   General/trade ,  ELT Advanced
Format:   Hardback
Publisher's Status:   Active

Lauren Cochrane is a senior fashion writer at the Guardian. She has written for i-D, Vogue, the Telegraph,, Elle, Porter and The Gentlewoman. She regularly appears on the radio, on podcasts and at events discussing fashion and culture. Lauren is the author of 50 Style Icons Who Changed the World (2016). She lives in London.

Reviews for The Ten: The stories behind the fashion classics

'Amazing. What perfect timing for fashion's new wave' -- Barbara Hulanicki, Founder, BIBA 'A deeper-than-deep dive into fashion's enduring classics' -- Navaz Batliwalla, DisneyRollerGirl 'Lauren Cochrane's The Ten is the definitive one-stop guide to fashion's most essential and iconic styles, with an unrivalled collection of the fashion industry's authoritative voices - from mainstream icons to underground figures - shedding light on the cultural and personal impact of classics that will never date. The perfect gift and resource for anyone with an interest in style' -- Sara McAlpine, Fashion Features Editor, ELLE

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