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Tony King started his career in the music business at DeccaRecords in 1958 before going on to become the youngestpromotion man of the time. After setting up ImmediateRecords with Andrew Loog Oldham, he was approached bySir George Martin's independent production company to dopromotion for his artists and others in the company, including The Beatles and Cilla Black. In 1970 he joined AppleRecords as general manager, continuing to work with theBeatles before becoming executive vice-president of EltonJohn's label, Rocket. He worked with Mick Jagger and theRolling Stones for almost three decades.
""An embarrassment of riches from 60 years as a rock'n'roll fixer . . . It's clear from this book why these stars wanted King around: he's witty, animated, his gossip lacks malice and his love of music is enduring."" ― Sunday Times ""As The Tastemaker"" so powerfully demonstrates, King left an indelible imprint upon a slew of rock music's greatest stars. In turn, their trust in his marketing instincts made for extraordinary collaborations that unleashed their hits upon the world in fine style."" ― Salon ""King is an unflinchingly generous witness . . . The Tastemaker is a slight piece of work on the surface, but as witness to extreme times, King is more powerful than he looks."" ― Uncut ""King might be rock history's best-kept secret: a Zelig-like figure whose career in the music industry connects the Beatles and the Rolling Stones to Elton John, Freddie Mercury and the late 1970s zenith of disco."" ― The Guardian
