The Strategy Journey

-- Jenny Knott FCCA FMSI, Independent NED and Founder of FinTech Strategic Advisors --When the CEO of Standard Bank Intl, developing, communicating and executing our strategy was a critical responsibility for me, Graham was the shining light in the strategy team. We both believed that cultivating and implementing an effective strategy was not based on a collection of abstract theories, but rather trying to determine what will matter and developing a clear, innovative plan to transform and achieve those goals. In the words of John Templeton It's impossible to produce superior performance unless you do something different. This book is a practical guide to doing strategy differently: bringing to life techniques and examples, relevant in our digital world, on how to do strategy differently, purposefully and to continuously transform. It brings together the elements required to consider how a business should structure and deliver innovation-driven-transformation. In a digital world where clients, colleagues and the community matter to be successful, the concept of co-creation is critical. Not getting better, not transforming and innovating is tantamount to failing - this book provides a recipe for how to apply a culture of continuous learning and deliver better results. Both Graham and Julie have decades of practical experience; their research has its roots in the real world and the evidence of the book's effectiveness is sourced from the real world. This clearly isn't abstract theory. I would consider reading this book as equivalent to 'an end-to-end MBA refresher' for senior executives, teaching them to think differently and providing a structured methodology to continuous-transformation from Strategy to Execution. -- Richard Weir, Chief Technology Officer (CTO) at PayVantage Global, Singapore, Australia & New Zealand --If you need to design and build a new digital platform solution or a SaaS business and introduce apps as well as digital services into the architecture of your incumbent or more traditional business model, this book is for you. The roadmap to the Digital Operating Model recommended by the authors is the real path so many businesses need to take if they are to fight against disruption, survive, and even begin to thrive in the challenging environment that we have today. THE STRATEGY JOURNEY book would be a great tool for someone who is starting their first Strategy Journey but also a seasoned Strategist would get a lot out of the book. One thing (of many) I especially liked about the book is the way it covers both Technology and Business aspects well. It is full of practical tips and techniques, that will help any professional responsible for implementing digital transformation in and across their organization big or small. I found THE STRATEGY JOURNEY to be a good balance of theory, case studies and the authors' experience. The book covers all the key Strategy principles in a clear, easy to read and condensed format. It uses case studies of well known brands to reinforce the importance of a specific Strategy principle. It's a book that I will certainly keep within arms reach and reference regularly.