The Storytelling Book

Finding the Golden Thread in Your Communications

Anthony Tasgal

$24.99

Paperback

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English

LID Publishing
01 May 2024

Business communication & presentation

Series: Concise Advice

"Business presentations could be simpler, more engaging and so much more effective, and our business lives so much more rewarding if we remember to restore the emotional power of storytelling. In an age that is data-rich but insight-poor and when most people in the world of business find themselves caught up in a system of numbers and spreadsheets, this book shows that the time has come to restore the lost art of storytelling; to put the ""author"" back in ""authority""; to write less and think more. Through a simple step-by step approach, the author shows that we need to change how we communicate in our day-to-day lives, and that if we revert to our inherent role as storytellers we are more likely to be both more effective and productive, and a lot less frustrated into the bargain.

AUTHOR: Anthony Tasgal is a marketing consultant and educator, who specializes in insight, behavioural economics and storytelling. Prior to that, he was a planner for leading advertising agencies. He is the author of several books, including The Storytelling Workbook and The Insight Book."

By: Anthony Tasgal
Imprint: LID Publishing
Country of Publication: United Kingdom
Dimensions: Height: 180mm, Width: 120mm,
ISBN: 9781911687979
ISBN 10: 1911687972
Series: Concise Advice
Pages: 128
Publication Date: 01 May 2024
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Unspecified

Anthony Tasgal is a marketing consultant and educator, who specializes in insight, behavioural economics and storytelling. Prior to that, he was a planner for leading advertising agencies. He is the author of several books, including The Storytelling Workbook and The Insight Book.

PERHAPS A GIFT VOUCHER FOR MUM?: MOTHER'S DAY

The Storytelling Book

Finding the Golden Thread in Your Communications

Anthony Tasgal

$24.99

Paperback

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