The Spiral Staircase

Why I Stepped Off a Rocket Ship to Build a Cathedral

David Thurston, Kristin Olivieri

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Paperback

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English

Thurston Productions
25 October 2025

Entrepreneurship; Management: leadership & motivation; Ownership & organisation of enterprises

Summary
Details

David Thurston built a hair color brand called Pulp Riot from scratch, scaled it globally, and sold it to L'Oréal for nearly $100 million, all in under two years. But here's the twist: at the peak of success, he walked away, took a year off, and asked himself: What kind of company, and what kind of life, do I really want to build?

He came back swinging with a brand-new playbook. Not to build another rocket ship, but to construct a cathedral. His new venture, Danger Jones, was born from that vision: independent, purposeful, and built to last.

This book reveals how he did it, not just once, but twice. It's an honest, behind-the-scenes look at what it takes to create something world-class and a raw exploration of what comes after you get everything you thought you wanted.

More than a memoir. More than a business book. The Spiral Staircase is a manifesto about reinvention, rebellion, and building with soul. It's a cinematic journey packed with hard-earned lessons, original frameworks, and a new philosophy and playbook to help you climb toward greater success and a bolder life.

This book is for:

Artists who've lost their spark Employees stuck in jobs they've outgrown Entrepreneurs chasing that next level Founders searching for meaning Anyone ready to disrupt or defeat Goliath and live a bold life

By: David Thurston
Cover design or artwork by: Kristin Olivieri
Imprint: Thurston Productions
Dimensions: Height: 216mm, Width: 140mm, Spine: 17mm
Weight: 340g
ISBN: 9798999483706
Pages: 292
Publication Date: 25 October 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active