The Song of Significance

Seth Godin

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English

Penguin
06 June 2023

Social groups; Economics & Business; Management: leadership & motivation; Personnel & human resources management; Working patterns & practices; Advice on careers & achieving success

"From the bestselling author of Purple Cow and This Is Marketing comes a new expert guide for leaders facing unprecedented challenges in a rapidly-changing workplace.

The workplace has undergone a massive shift. Remote work and economic instability have depressed innovation and left us disconnected and disengaged. Quiet quitting runs rampant, and people show up without truly showing up. Alarmed managers are doubling down on keystroke surveillance, productivity tracking and back-to-the-office mandates, when what they should be doing is the opposite - affording employees the dignity necessary to inject purpose and motivation into their work.

In The Song of Significance, Seth Godin argues that we need to build organisations that empower and trust employees to deliver their best work, no matter where they're working. If you want your employees to live up to their full professional potential, you must give them the respect and autonomy they deserve as humans. Godin offers a series of commitments leaders must make, and a list of organizational milestones on the way to significance.

It's time for leaders to make and keep a new promise, and to recognize that, as Godin says, ""Humans aren't a resource. They are the point."""

By: Seth Godin
Imprint: Penguin
Country of Publication: United Kingdom
Dimensions: Height: 212mm, Width: 152mm, Spine: 22mm
Weight: 240g
ISBN: 9780241655542
ISBN 10: 0241655544
Pages: 208
Publication Date: 06 June 2023
Audience: General/trade , Professional and scholarly , College/higher education , ELT Advanced , Undergraduate
Format: Paperback
Publisher's Status: Active

Seth Godin has walked this walk. He's started successful companies, taught millions of people and left his mark on our creative culture. He is the author of 19 international bestsellers translated into more than 35 languages, including Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. He writes daily at Seths.blog, which is one of the most popular blogs in the world. He's also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.