The Social Media Journalist Handbook

Yumi Wilson

$357

Hardback

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English

Routledge
17 June 2019

Media studies; Press & journalism; Digital lifestyle

The Social Media Journalist Handbook teaches readers how to be a real-world social media journalist, tracing the evolution of the field to its current-day practice. This book establishes social media journalism as the latest and one of the most effective ways to practice journalism in the 21st century. It features insights from top recruiters, editors, and senior producers working in the field, as well exercises that aid readers in developing the practical skills necessary to work successfully with social media. Readers will come away from the book with the knowledge to build strong social media strategies across different budgets, employing evergreen principles that work for different, ever-changing platforms. They’ll learn how to reach and engage with the maximum number of people, as well as find sources, raise one’s profile, conduct research, and produce stories.

By: Yumi Wilson
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm,
Weight: 780g
ISBN: 9781138545694
ISBN 10: 1138545694
Pages: 146
Publication Date: 17 June 2019
Audience: College/higher education , Primary
Format: Hardback
Publisher's Status: Active

TABLE OF CONTENTS Introduction Part I: History and overview of the evolution of social media in journalism A theoretical framework to understanding the impact and role of social media in journalism The evolution of social media in journalism Where the jobs are Legal and ethical considerations of using social media in journalism The rise of fake news and its impact on journalism Part II: Best practices in using social media for journalism Personal branding for journalists How to tweet without getting fired How to find sources, stay on top of trends and verify information Best practices for creating content for and with digital and social media Promoting your content Importance of measuring your success Social media for public relations Epilogue

Yumi Wilson is an Associate Professor of Journalism at San Francisco State University where she has taught since 2004. She also works as a social media consultant and trainer.