The """Smart Guide"" to MARKETING"

Jack Gaskell

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English

Professional Value Books, Inc.
23 May 2020

Management of real estate, property & plant; Business communication & presentation; Assertiveness, motivation & self-esteem

Learn the answers to your most compelling questions:

Are you a nobody, like I was? Uncover how easy it is to become well-known in your profession/industry and meet those who will be your colleagues, competitors, future employees, and valuable contacts. Do you want to gain credentials and awards that will distinguish you from your competitors? Discern how you can-with less effort than you may think. It doesn't just happen; you make it happen! Do you know how to conduct an effective job search and how to prepare for your interview? Determine how to be exceptional, dress for success, and be prepared for likely questions-

including ones about your skills.

Do you want to own your own professional practice or business? Do you want to have partners? Learn how to assess the advantages and disadvantages and how to evaluate your options. Do you want to be the person who has all the right answers? Understand what white papers are and why you should write them, commit them to memory, and possibly expand them into published articles. Do you want to stand out? Master techniques on how to make your website, business announcement, letterhead, business cards, brochures, announcements of awards, and new services elegant. Would you like to be considered a great conversationalist? Understand when to talk and when to listen. Discover why you should read magazines in your industry, plus articles regarding business trends. Does the thought of public speaking frighten you? Get in on the secret of how to get training without charge, and come to know how public speaking is an opportunity for free publicity that you should never overlook.

By: Jack Gaskell
Imprint: Professional Value Books, Inc.
Dimensions: Height: 254mm, Width: 178mm, Spine: 8mm
Weight: 254g
ISBN: 9780996419765
ISBN 10: 0996419764
Pages: 140
Publication Date: 23 May 2020
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

"Jack Gaskell (John D. Gaskell) is a retired electrical consulting engineer. I graduated from 'The College of Engineering at the University of Rhode Island'. I studied day and night and seldom got a grade above a ""C"", while some of my classmates hardly ever studied and got all ""As"" & ""Bs"". I still hate those guys. I was a nobody; I came from a blue-collar family and had never even seen the inside of a country club. But, realize that I needed to start building an outstanding reputation and more credentials. And, I was ""savvy"" and knew how to market myself and my professional practice and within ten years many people thought that I was ""The smartest person in the room"" and my engineering practice therefore must be the best. If you follow much of the advice in my new book you may also be regarded as such. ""You are what you are thought to be""! For over 35 years, I was president of Gaskell Associates Consulting Engineers, now a division of Thielsch Engineering, Inc. I was a member of the following professional organizations: Rhode Island Society of Professional Engineers, Providence Engineering Society, Electrical League of Rhode Island, Illuminating Engineering Society of North America, National Electromagnetic Field Testing Association, and the National Academy of Forensic Engineers. I am a past president of the Rhode Island Society of Professional Engineers, founding president of the Rhode Island chapter of the Illuminating Engineering Society, past director of the Electrical League of Rhode Island, and past chairman of the Electrical Code Sub-Committee of the Rhode Island Building Code Standards Committee. I was honored by being selected Engineer of the Year by the Rhode Island Society of Professional Engineers; Man of the Year by the Electrical League of Rhode Island; and was awarded the Providence Engineering Society's Freeman Award in recognition of major achievements in engineering. I spend winters at my home in North Palm Beach, Florida, enjoying the warm weather and losing at the game of pool. Summers are spent at my home in Warwick, Rhode Island, enjoying my children, grandchildren, and many great friends. My latest book is 'The ""Smart Guide"" to MARKETING'. I have also written three other books: The Complete Guide to Consulting Engineering; The Outline Guide to Consulting Engineering; and The Consulting Engineer's Guidebook."

Reviews for The """Smart Guide"" to MARKETING"

Included are more than 100 marketing methods. + I can't believe what great marketing ideas are included. + This book focuses on the top marketing ideas ever used. + These are the best small business tools for any profession. + I ordered two more as gift marketing ideas for my children. + This is one of the best sales and marketing books ever written. + This is a list of sales tools that I can choose from in the future.