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The Simpsons

A Cultural History

Moritz Fink

$46.99

Paperback

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English
Rowman & Littlefield
11 October 2023
From its crudely drawn vignettes on The Tracey Ullman Show to its nearly 700 episodes, The Simpsons has evolved from an alternative programming experiment to a worldwide cultural phenomenon. At 30 seasons and counting, The Simpsons boasts the distinction as the longest-running fictional primetime series in the history of American television. Broadcast around the globe, the show’s viewers relate to a plethora of iconic characters—from Homer, Marge, Lisa, Maggie, and Bart to Kwik-E-Mart proprietor Apu, bar owner Moe, school principal Seymour Skinner, and conniving businessman Montgomery Burns, among many others.

In The Simpsons: A Cultural History, Moritz Fink explores the show’s roots, profiles its most popular characters, and examines the impact the series has had—not only its shaping of American culture but its pivotal role in the renaissance of television animation. Fink traces the show’s comic forerunners—dating back to early twentieth century comic strips as well as subversive publications like Mad magazine—and examines how the show, in turn, generated a new wave of animation that changed the television landscape.

Drawing on memorable scenes and providing useful background details, this book combines cultural analysis with intriguing trivia. In addition to an appreciation of the show’s landmark episodes, The Simpsons: A Cultural History offers an entertaining discussion of the series that will appeal to both casual fans and devoted aficionados of this groundbreaking program.

By:  
Imprint:   Rowman & Littlefield
Country of Publication:   United States
Dimensions:   Height: 231mm,  Width: 152mm,  Spine: 14mm
Weight:   367g
ISBN:   9781538188163
ISBN 10:   1538188163
Series:   The Cultural History of Television
Pages:   262
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active
Acknowledgments Introduction: Yellow Planet PART I: FROM COUNTER CULTURE TO COUCH CULTURE Chapter 1: “So, We Meet Again, Mad Magazine”: Bart Simpson’s Comics Ancestors Chapter 2: Three Men and a Cartoon Show: The Birth of The Simpsons Chapter 3: The Simpsons’ Road to Success PART II: SPRINGFIELD ON THE MAP Chapter 4: At Home at 742 Evergreen Terrace Chapter 5: A Town Called Springfield Chapter 6: Pop Culture Institution PART III: SIMPSONIZED Chapter 7: The Renaissance of Animation Chapter 8: Merchandising The Simpsons Chapter 9: The Simpsons in Remix Culture Conclusion: The Future of The Simpsons Appendix: 30 Years of Simpsons—30 Landmark Episodes Notes Bibliography Index About the Author

Moritz Fink is an independent scholar and librarian, who holds a doctoral degree in American Studies from the University of Munich. He has published on The Simpsons, contemporary media culture, and popular satire. Fink is the coeditor of Culture Jamming: Activism and the Art of Cultural Resistance.

Reviews for The Simpsons: A Cultural History

"“This entertaining book provides both scholars and casual fans alike with a great deal of insight into the ways in which The Simpsons has impacted our culture and defined our way of life. Fink effectively demonstrates that The Simpsons is much more than a smart television show; its worldwide popularity is evidence of a unique moment within our globalized culture. The Simpsons is a television series to be celebrated, and Fink’s exploration provides a meaningful analysis of the ways in which the show has influenced our lives.” -- Steven Keslowitz, Author of The World According to The Simpsons In this affectionate look back, Fink evaluates the lasting influence of the show, crediting it with legitimizing animated sitcoms. He skillfully guides readers through 30 culturally relevant episodes, demonstrating that The Simpsons was groundbreaking, quality programming. VERDICT Fans of the show will enjoy revisiting classic episodes, and media scholars will find this a useful survey of television's changing landscape. * Library Journal * The Simpsons: A Cultural History does not only shed light on the show’s roots and its development but also dissects the characters with surgical precision from a variety of angles – be it subversion, pop cultural phenomena, comic strip traditionalism, comedic lineage and histories, transcending boundaries between worlds through carefully orchestrated cameos and the influences and sources of inspiration along the way. * Scene Point Blank * ""It’s time for a new appraisal of the cultural significance of the longest-running scripted prime-time series in television history, and Fink, a media scholar and unabashed Simpsons fan (and critic), is just the guy to write it. . . . Combining scholarship and goofy fun, it’s a book that should satisfy The Simpsons’ most loyal fans and its harshest critics.” * Booklist * Valuable for both the serious fan and serious scholar of The Simpsons, Moritz Fink gives us a lively, witty, and deeply informed overview of maybe the most influential program in American TV history. He not only provides deft readings of the multiple ironies at play in The Simpsons, he also places The Simpsons within the larger cultural evolution from the pre-digital world of its origins to its central role in the development of digital cultures. A must read for anyone who cares about The Simpsons and the evolution of popular culture over the last thirty years. -- John Alberti, editor of Leaving Springfield: The Simpsons and the Possibility of Oppositional Culture Mmmmmm … cultural history. A fun, expansive, and highly recommended telling of the Homeric epic of American television’s most important family. -- Jonathan Gray, Professor of Media and Cultural Studies (University of Wisconsin – Madison) and author of Watching with The Simpsons: Television, Parody, and Intertextuality"


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