The Second 40: Burn the Rulebook and Become the Entrepreneur You Were Meant To Be

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Paul Wildrick

The Second 40

Name: The Second 40
Price: 46.50 AUD
Availability: OutOfStock
ISBN: 9798999496201

Burn the Rulebook and Become the Entrepreneur You Were Meant To Be

Paul Wildrick

$54.95 $46.50

Paperback

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English

Fourth Fifteen Publishing
15 January 2026

Entrepreneurship; Small businesses & self-employed; Advice on careers & achieving success

If your job feels like a slow death in a nice suit, this book is your exit plan.

Most people spend their prime years climbing ladders that don't lead anywhere they actually want to go. If you're starting to wonder if this is all there is, if you've waited too long to do work that matters, The Second 40 hands you the roadmap to build something better.

You don't need a second career. You need to own your first business. And you need a step-by-step way to create it without burning your life to the ground.

Paul Wildrick has started 14 businesses, acquired six more, coached hundreds of CEOs, and led his own startup to a $50M valuation. After a short-lived ""retirement,"" he came back to business because, let's face it, it's more thrilling than coasting.

In this no-BS guide, Paul gives you the tools, mindset, and real-world strategies to finally figure out how to become a successful entrepreneur, without throwing everything away to do it.

In this book, you'll learn how to:

Reclaim your ""second 40"" hours a week and put them to work building something of your own. Shift from employee mindset to business owner without blowing up your life. Identify the right kind of purpose-driven, freedom-based business for your values, lifestyle, and income goals. Create a practical, step-by-step plan that you can implement while you're still working. Build a business that reflects who you are, and gives you more time, meaning, and financial freedom than you thought possible.

You've waited long enough. This book will help you build what's next, on your terms, at your pace, with no permission needed. The Second 40 is your guide to finally owning the life and business you've earned the right to create.

By: Paul Wildrick
Imprint: Fourth Fifteen Publishing
Dimensions: Height: 229mm, Width: 152mm, Spine: 16mm
Weight: 404g
ISBN: 9798999496201
Pages: 300
Publication Date: 15 January 2026
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Paul Wildrick is a serial entrepreneur, CEO, and business coach who has launched 14 companies and acquired six more across multiple industries, from technology to construction. With over 25 years of experience leading startups and turnarounds, he helps business owners build profitable companies that run without them so they can do whatever they want whenever they want. As a lifelong learner and adventurer at heart, Paul believes business is the ultimate journey. Learn more at PaulWildrick.com or ProvenGain.com