The Scrappy Entrepreneur

How to Effectively Lead an Innovation-Driven Startup

Véronique Peiffer

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English

Business Expert Press
26 August 2025

Entrepreneurship; Production & quality control management

Starting an innovation-driven company is hard. Let this book make it easier for you.

You have a business idea that you truly believe in. The extensive market research that you have done has made you even more passionate about pursuing your idea. But before you can start selling, you will need significant amounts of funding to develop your product and/or successfully meet regulatory requirements. You will also need help from people with skillsets that complement yours. If you find yourself in this situation, this book is for you.

Drawing on her own first entrepreneurship experience with medical technology startup palmm Co., author Véronique Peiffer gets to the nuts and bolts of three key topics tailored to scrappy entrepreneurs—those who need to be extra resourceful to push their companies to the next phase:

Fundraising,

Hiring and managing a startup team,

Dealing with the many less exciting, but necessary aspects of creating and running a business, such as bookkeeping, document management, vendor selection and more.

The Scrappy Entrepreneur helps you know what to expect and even includes simple spreadsheet templates that can save you considerable time and money. The hard-won learnings from seven other medtech entrepreneurs provide additional perspectives.

Ultimately, reading this book will make any first-time entrepreneur feel better prepared for the real deal.

By: Véronique Peiffer
Imprint: Business Expert Press
Country of Publication: United States [Currently unable to ship to USA: see Shipping Info]
Dimensions: Height: 229mm, Width: 152mm,
ISBN: 9781637428504
ISBN 10: 1637428502
Pages: 125
Publication Date: 26 August 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Véronique Peiffer, PhD, is an entrepreneur and life sciences professional. Formerly a management consultant at McKinsey & Company, she cofounded and led palmm Co., a company focused on the development of therapeutic bioelectronics. This pivotal experience served as the primary inspiration for The Scrappy Entrepreneur. Véronique holds a leadership role at Genentech, Inc. and teaches the next generation of health technology entrepreneurs as an Associate Director of the Stanford Mussallem Center for Biodesign. She lives in the San Francisco Bay Area with her husband and two children.

Reviews for The Scrappy Entrepreneur: How to Effectively Lead an Innovation-Driven Startup

""Seeing opportunities and challenges with fresh eyes is a big advantage for innovators. Véronique Peiffer's The Scrappy Entrepreneur has this kind of clear-eyed quality. Her description of the entrepreneurial process can only have come from someone who has just emerged from the trenches. The result is a fresh and practical guide that will appeal to both aspiring and experienced entrepreneurs."" -Professor Emeritus Paul Yock, Founding Director, Stanford Biodesign "" The Scrappy Entrepreneur is packed with resources, advice, and lessons that any early-stage entrepreneur can benefit from. Reading this book feels like being supported by a great mentor-answering countless questions that I had myself at the start of my entrepreneurial journey and that I now hear from so many others at the start of theirs. A perfect read for anyone looking to get off to the right start as a scrappy entrepreneur."" -Amanda French, Innovator, entrepreneur, and adviser (Founding CEO-Emme, acquired) ""Véronique Peiffer shares her hard-earned lessons on big and small aspects of entrepreneurship. Her guidance is rooted in firsthand experience from her own startup, which I had the privilege of working with during its earliest days. Each chapter combines anecdotes, reflections, and practical advice, thoughtfully addressing the nuances of different startups. I'll recommend this book to all the early-stage founders I work with-it shows that they are not alone in navigating funding, team dynamics, and all the small stuff."" -Christina Tamer, Vice President, Ventures at VentureWell