Paul Gulino is Associate Professor at Chapman University’s Dodge College of Film and Media Arts in Orange, California, USA. Connie Shears is Associate Professor in the Psychology Department at Chapman University, USA.
The Science of Screenwriting explores the workings of the human brain when responding to stimuli and applies these insights to the ongoing reactions of an audience to a story. From this very accessible research a canny storyteller can learn to maximize the impact of a story before an audience actually experiences it. How great is that? Using such unexpectedly helpful and yet seemingly invisible knowledge will feel to the viewer like genuine alchemy. * David Howard, author of The Tools of Screenwriting and How to Build a Great Screenplay *