The Savvy Musician 2.0: Amplifying Impact, Income, and Inspiration

— —

David Cutler (Distinguished Professor, Music Entrepreneurship & Innovation, Distinguished Professor, Music Entrepreneurship & Innovation, University of South Carolina)

The Savvy Musician 2.0

Amplifying Impact, Income, and Inspiration

David Cutler (Distinguished Professor, Music Entrepreneurship & Innovation, Distinguished Professor, Music Entrepreneurship & Innovation, University of South Carolina)

$55.95

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Oxford University Press Inc
06 December 2025

Music industry

The Savvy Musician 2.0 guides musicians to build careers, lead organizations, found ventures, strengthen viability, and make a difference. Industry challenges are highlighted, but not dwelled upon. Instead, these pages burst with flexible, actionable success strategies that address a comprehensive collection of issues for professionals of all stripes.

Readers expecting an answer key spelling out exactly what to do will be disappointed. In today's world, where rules and realities are in constant flux, there are no unimpeachable formulas guaranteed to deliver. Instead, you will find provocative questions and powerhouse tools. Your challenge is to build something uniquely extraordinary, elevating personal aptitudes and relevant priorities. Part I: Entrepreneurial Journey examines issues like entrepreneurial mindset, defining success, product development, marketing, financial strategy, project management, and legacy. Don't let the focus on ""entrepreneurship"" throw you. Such perspectives are paramount to folks in even the most traditional of roles and organizations. No individual or organization is immune from the need for savvy, innovative problem-solving. Part II: Art That Matters takes a deep dive into artistic expressions: live performance, audio recording, and video. Beyond practical how-to guidance, it plants seeds for expanding relevance and demand. Part III: Nice Work if You Can Get It is pragmatic, focused on marketplace opportunities and career development. After unveiling tips that help secure employment, chapters address frameworks related to music teaching, performance, composition, and the industry at large. For those who are willing to do whatever it takes but need some help with the roadmap, The Savvy Musician 2.0 is intended to provide that guidance. Whether you're a student breaking onto the scene, or a seasoned professional, author David Cutler has written a resource to help you take control of your future and to embrace a holistic approach to your livelihood and art. Become inspired to balance tradition with innovation, insist upon relevance, but most importantly, get things done. Become a savvy musician.

By: David Cutler (Distinguished Professor Music Entrepreneurship & Innovation Distinguished Professor Music Entrepreneurship & Innovation University of South Carolina)
Imprint: Oxford University Press Inc
Country of Publication: United States
Edition: 2nd Revised edition
Dimensions: Height: 249mm, Width: 180mm, Spine: 28mm
Weight: 590g
ISBN: 9780197796368
ISBN 10: 0197796362
Pages: 320
Publication Date: 06 December 2025
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Introduction: A Savvy Question PART 1: ENTREPRENEURIAL JOURNEY 1: The Path to Remarkable Success 2: Finding Your Voice 3: Mind Your Own Business 4: Sharpen the Vision 5: Marketing is Everything 6: Promotional Storytelling 7: Pounding the Virtual Pavement 8: Music Business is People Business 9: Winning the Money Game 10: Funding Your Dreams 11: A Life in Music 12: Leaving a Legacy PART II: ART THAT MATTERS 13: Outstanding Performace, Plus... 14: The New Recording Paradigm 15: Got Video??? PART III: NICE WORK IF YOU CAN GET IT 16: The Art of Getting Hired 17: Teaching 18: Performance 19: Composition 20: Industry Further Savvy Reading Featured Artists Index

One of the world's leading voices on arts entrepreneurship, Dr. David Cutler balances a career as a speaker, author, consultant, multi-genre pianist/composer, and educator. His acclaimed books The Savvy Musician, The Savvy Music Teacher, and The GAME of Innovation provide tools for amplifying success. Known for facilitating immersive ""innovation GAMEs,"" Cutler's powerful, team-based experiences empower arts, education, and business communities to solve creative challenges while becoming better collaborators. He serves as Distinguished Professor of Music Entrepreneurship and Innovation at University of South Carolina, where he also leads a Living Learning Community called IDEA.