The Sales Revolution

Helping Leaders to Unlock the Future of Sales

Ingrid Maynard

$34.95

Paperback

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English

Publish Central
01 November 2024

Management & management techniques; Management of specific areas

The Sales Revolution is a book for leaders looking for a how-to guide to future proof the profitable growth of their businesses in unprecedented market conditions. These leaders understand that anyone can succeed in strong economic times – after all, that’s what we’ve enjoyed for the last 20 plus years! The downside, however, is that our people – not just salespeople but everyone in our companies – expected that growth to go on forever because it was all they knew. Now conditions have changed and along with that, our companies must also change if they want to mitigate the very real risk to their top and bottom lines. Because customers aren’t just those who pay us money in exchange for a good or service. And everyone in our business ecosystem has a customer they deliver value to – whether they are intentional about that value exchange or not. The game changes the moment a company embraces the journey towards a Culture of CustomerTM.

Not for the faint-hearted, The Sales Revolution will transform any business that undertakes the work to build two conditions:

1) a Customer ConsciousnessTM and

2) Commercial CompetenceTM.

What results is a Culture of Customer where the sales team still “sells” but customers are attracted, nurtured, retained and grown by the entire organisation. Each person understands who their customer is and how to deliver measurable value to them. IT CHANGES EVERYTHING. It makes a company smarter, leaner, more effective and more profitable.

The experience for all customers – internal and external – is as unique as the company itself which is the secret sauce. In a time when sales talent is in short supply, when the cost of doing business means every dollar must yield a return, this book takes leaders by the hand step by step towards survival of the most valuable.

By: Ingrid Maynard
Imprint: Publish Central
Country of Publication: Australia
ISBN: 9781923225602
ISBN 10: 192322560X
Pages: 200
Publication Date: 01 November 2024
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Ingrid Maynard is out to change the status quo and the future of sales. She knows the time is ripe for a revolution towards customers, sales and profit by transforming how the next generation of market leaders embraces key stakeholders. Ingrid has an impressive 25-year track record of transforming business outcomes in record time frames for some of Australia and New Zealand’s most iconic brands. As founder and managing director of The Sales Doctor, Ingrid works closely with sales teams, sales leaders and business leaders: these are her people. And she respects them very much because she understands that in these roles, you never get to pass go, and you’re only as good as your last deal or quarter. It’s what inspires her to do the work she does, being selective about the companies she works alongside. Featured on Sky Business, Ticker News, a regular contributor to CEO World, the Daily Telegraph and Herald Sun, Ingrid’s thought leadership and commentary on business impacts and the future of work are widely sought after. Ingrid lives on the Mornington Peninsula with her beloved husband Jason, her musician son Charlie and their cat Leo and turtle. She loves running, walking in nature and lying for hours on the beach reading a good book. This is her first book.

Reviews for The Sales Revolution: Helping Leaders to Unlock the Future of Sales

'Anyone looking to enhance long-term revenue growth should read The Sales Revolution. Ingrid provides valuable insights into sales challenges and presents a transformative approach involving the entire company for significant growth. 'I highly recommend this book to all leaders aiming to align business functions effectively to achieve lasting results.' - Shaneel Deo, Managing Director, Milliken Australia Pty Ltd 'The Sales Revolution is a ""must-read"" for leaders in all types of organisations. It's written in plain English, and Ingrid lays out a process to make a real difference in our business community. This is written for board members, CEOs, sales leaders, and many more. Everyone needs to join the Revolution!' - Jerry Kleeman, CEO and Director of Kleeman International, Leadership coach and mentor 'What Ingrid doesn't know about sales isn't worth knowing!' - Bob H. Nordlinger, Chair, Superior Strategy Pty Ltd 'I loved reading The Sales Revolution. An intelligent, applicable, and essential concept for organisations of all sizes. Sales teams simply must have support from functions across the entire company to deliver engaging outcomes that magnetise and retain their customers. Ingrid's dedication to the role of sales and its importance has been her leading purpose and passion throughout her career. The Sales Revolution encapsulates her significant experience and holistic view of how sales must be embraced by all in business, to create organisations and relationships that matter most to others. This book is true thought leadership, that once read, must be acted on if you want your organisation to matter in the years ahead.' - Jenny Stilwell, Strategy adviser, business mentor, and author of The 7% Club and Small Business CEO