PERHAPS A GIFT VOUCHER FOR MUM?: MOTHER'S DAY
Paul Baines is Professor of Political Marketing and Associate Dean (Business and Civic Engagement) at the University of Leicester. He is a Visiting Professor at Cranfield University and an Associate Fellow at King’s College London. He is author/co-author of more than a hundred published articles, book chapters and books on political marketing issues. Over the last 23 years, Paul’s research has focused on political marketing, public opinion and propaganda. He is a Fellow of the Market Research Society and the Institute of Directors (IOD). He holds bachelors, masters and doctoral degrees from the University of Manchester, a Postgraduate Certificate in Higher Education from Middlesex University and an MSc in Quantitative Methods for Science, Social Science and Medicine from Lancaster University. Paul’s teaching has encompassed undergraduate, postgraduate and post-experience levels, including MBA and executive MBA teaching, in the US, UK, Canada, Sweden, Finland, UAE, Saudi Arabia, Malaysia, Singapore, Russia, and Cyprus across a number of aspects of marketing, political marketing and PR. Paul is (co-)editor/(co-)author of numerous marketing texts, including, with Chris Fill, Sara Rosengren, and Paolo Antonetti, the best-seller, ‘Marketing’ 5E (Oxford University Press, 2019) and Fundamentals of Marketing 2E (Oxford University Press, 2021, in press), also with Chris Fill, Sara Rosengren and Paolo Antonetti, Political Marketing (Sage Publications, 2011), Propaganda (Sage Publications, 2013) and with Sir Robert Worcester, Roger Mortimore and Mark Gill, the polling treatise Explaining Cameron’s Catastrophe (Indie Publishing, 2017). Paul’s research/strategy consultancy includes experience working with numerous government departments on strategic communication research projects as well as small, medium and large private enterprises including IBM, 3M, Saint Gobain Glassolutions, Fulham Football Club and many others. He is a non-executive director of the Business Continuity Institute, and operates his own strategic marketing and market research consultancy, Baines Associates Limited. Previous work for UK and US government clients has looked at, inter alia, fear and guilt appeals and their persuasive application in communications by terrorist groups and how we might counter those communications. Ongoing research work includes grant funding for a project to evaluate the effectiveness of police social marketing/counter-terrorism communications. Nicholas O’Shaughnessy is Professor of Communication at Queen Mary, University of London. He holds degrees from London, Oxford, Columbia and Cambridge Universities. Nicholas’ research focus is on political marketing and propaganda, and he is the author and co-author of numerous journal articles and a Senior Editor of the Journal of Political Marketing. Nicholas is the author of two classic texts in the field of political marketing, The Phenomenon of Political Marketing and Propaganda and Politics: Weapons of Mass Seduction. Nicholas is a Quondam Fellow of Hughes Hall, Cambridge University, and a Fellow of the Royal Society of Arts
This is a timely tome, given that 'fake news' is all the rage - or not, as the case may be - in the White House. It is global in its reach and comprehensive in its research into fake news, propaganda, invention, conspiracy theory, 'presentation', imagination and heroic deduction. As an ex-Government press secretary for nearly 25 years, I hope its message will be heeded: communicators have only one stock-in-trade - credibility. Winston Churchill showed the way with blood, toil, tears and sweat . His reality inspired a nation. -- Sir Bernard Ingham In the age of fake news, post-truth, rumours and spin, never has there been a more apposite time for a detailed examination of the subject of propaganda. Expertly edited, the SAGE Handbook of Propaganda brings together a host of world authorities who deliver a stunning collection of deep insights into all aspects of political communication development and practice. The perfect publication for the domain scholar and interested observer alike. -- Raphael Pascual The digital revolution has caused both an explosion and transformation of political messaging. As we reach 'peak propaganda' so our ability to find meaning in society diminishes. This book is a much needed contribution to understanding what it all does actually mean. -- Miles Young
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All In It Together
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