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The Routledge Companion to Arts Marketing
— —
Daragh O'Reilly (University of Sheffield, UK) Ruth Rentschler (University of South Australia, Australia)
The Routledge Companion to Arts Marketing by Daragh O'Reilly (University of Sheffield, UK) at Abbey's Bookshop,

The Routledge Companion to Arts Marketing

Daragh O'Reilly (University of Sheffield, UK) Ruth Rentschler (University of South Australia, Australia) Theresa A. Kirchner (Hampton University, USA)



Art: financial aspects;
Sales & marketing


416 pages

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The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames arts marketing in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets.

The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.

Edited by:   Daragh O'Reilly (University of Sheffield UK), Ruth Rentschler (University of South Australia, Australia), Theresa A. Kirchner (Hampton University, USA)
Imprint:   Routledge
Country of Publication:   United Kingdom
Dimensions:   Height: 248mm,  Width: 171mm, 
Weight:   821g
ISBN:   9781138385740
ISBN 10:   1138385743
Series:   Routledge Companions in Business, Management and Accounting
Pages:   416
Publication Date:   August 2018
Audience:   College/higher education ,  Further / Higher Education
Format:   Paperback
Publisher's Status:   Active

Daragh O'Reilly is Senior Lecturer in Creative and Cultural Industries as Sheffield University Management School. He is an experienced co-editor of journal special issues, and (with Finola Kerrigan) edited Arts Marketing: A Fresh Approach (Routledge, 2010). He is the author, with Gretchen Larsen and Krzysztof Kubacki of Music Markets and Consumption (Goodfellow, 2013). Ruth Rentschler is Foundation Chair of Arts and Entertainment Management at Deakin University, Australia. Ruth has published widely in the cultural field including the Cultural and Entertainment Industries Handbook, Shaping Culture, Innovative Arts Marketing, The Entrepreneurial Arts Leader, Creative Marketing and Museum Marketing, to name some her books. Theresa A. Kirchner is Associate Professor of Management at Hampton University, USA. Her background includes work with nonprofit boards for more than twenty years and corporate positions as Senior Vice President with Bank of America and Principal Consultant with Keane, Inc. Her publications have appeared in the International Journal of Nonprofit and Voluntary Sector Marketing, Disaster Recovery Journal, European Journal of Management and Journal of the Academy of Business and Economics.

I am delighted to rummage through the intriguing essays in The Routledge Companion to Arts Marketing. As a lover of the arts and a writer in the arts, this volume is like candy to me. Whether you produce, distribute, or consume the arts, you will find enlightenment on every page. Philip Kotler, Kellogg School of Management, Northwestern University, USA Cutting edge thought from the undisputed leaders in their field. This text is long overdue and will benefit students and reflective practitioners alike. Adrian Sargeant, Professor, Indiana University, USA The name of this book is well chosen. It is a companion that will help anyone working in the arts go through reflexive thinking about what marketing in the arts really means; it also draws a relationship to arts management and leadership in general. Francois Colbert, Professor, HEC Montral, Canada.

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