The Routledge Companion to Arts Marketing

— —

Daragh O'Reilly (University of Sheffield, United Kingdom University of Sheffield, UK) Ruth Rentschler

The Routledge Companion to Arts Marketing

Daragh O'Reilly (University of Sheffield, United Kingdom University of Sheffield, UK), Ruth Rentschler, Theresa Kirchner

$98.99

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Routledge
23 August 2018

Art: financial aspects; Sales & marketing

Series: Routledge Companions in Marketing, Advertising and Communication

"The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames ""arts marketing"" in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets.

The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally."

Edited by: Daragh O'Reilly (University of Sheffield United Kingdom University of Sheffield UK), Ruth Rentschler, Theresa Kirchner
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 246mm, Width: 174mm,
Weight: 453g
ISBN: 9781138385740
ISBN 10: 1138385743
Series: Routledge Companions in Marketing, Advertising and Communication
Pages: 444
Publication Date: 23 August 2018
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Preface Part I: Macro Arts Marketing Issues 1. Postmodernism and Arts Marketing 2. Cultural Economics and Arts Markets 3. Politics, Arts and Markets 4. Arts Marketing and Ethics Part II: Artists and their Managers 5. The Artist as Marketer and Entrepreneur 6. Arts Managers' Career Insights and their Marketing Implications 7. The Art of Marketing Arts Marketing to Artists Part III: Arts Organizational Management and Strategies 8. Organizational Identity and Marketing in the Arts 9. Mission Statement to Mission Fulfilment: The Role Marketing Plays 10. Traditional vs. Entrepreneurial Marketing of Arts/Culture 11. Audience Valuation and Pricing the Performing Arts 12. Interactions between, and Effects of, Government Support on Fundraising and Marketing Efforts of Nonprofit Arts Organizations 13. 'Walk through the Doors. Be our Guest.': How Important are Partnerships to Enable Multicultural Groups to Attend Arts Events? 14. Web Strategies for Engaging Audiences 15. Arts Marketing and Web 2.0 Based Audience Development Initiatives 16. Using Social Media to Enhance the Customer Attendance Experience 17. Leveraging Social Media to Engage and Retain Arts/Culture Organization Donors, Members and Volunteers Part IV: Consumption Perspectives 18. Consuming the Arts 19. Consumption Criteria in Arts Marketing 20. Lessons from Arts Experiences of Individuals 21. Consumer Motiviation and the Arts: Conceptualizing a Motivation-Benefit Model for Understanding Tourists as Audiences 22. Membership and Subscription in the Performing Arts: What have we Learnt During the last 35 Years? 23. Art Collecting as Personal and Public Practice in a Digital Age 24. Gaining Deeper Insight into Audiences and Artists: The use of Auto-Ethnography in Arts Research Part V: The Marketing of Specific Arts 25. The Books Business: Fifty Shades of Grief 26. Film Marketing 27. Fine Art Marketing and Consumption 28. Museum Marketing: Measuring Retail Performance 29. Pricing in Contemporary Museums: The Strategic Turn 30. The Special Challenges of Marketing the Arts Festival 31. The Fluidity of Value as a Social Phenomenon in the Visual Arts Market 32. The Art Fair as a Metaphor of the Art World 33. Distributing Visual Artworks: Challenges and Perspectives 34. Theatre, Audiences and the Arts Market 35. The Marketing of Orchestras and Symphony Concerts 36. Creating the Opera Habit: Marketing and the Experience of Opera

Daragh O’Reilly is Senior Lecturer in Creative and Cultural Industries as Sheffield University Management School. He is an experienced co-editor of journal special issues, and (with Finola Kerrigan) edited Arts Marketing: A Fresh Approach (Routledge, 2010). He is the author, with Gretchen Larsen and Krzysztof Kubacki of Music Markets and Consumption (Goodfellow, 2013). Ruth Rentschler is Foundation Chair of Arts and Entertainment Management at Deakin University, Australia. Ruth has published widely in the cultural field including the Cultural and Entertainment Industries Handbook, Shaping Culture, Innovative Arts Marketing, The Entrepreneurial Arts Leader, Creative Marketing and Museum Marketing, to name some her books. Theresa A. Kirchner is Associate Professor of Management at Hampton University, USA. Her background includes work with nonprofit boards for more than twenty years and corporate positions as Senior Vice President with Bank of America and Principal Consultant with Keane, Inc. Her publications have appeared in the International Journal of Nonprofit and Voluntary Sector Marketing, Disaster Recovery Journal, European Journal of Management and Journal of the Academy of Business and Economics.

Reviews for The Routledge Companion to Arts Marketing

I am delighted to rummage through the intriguing essays in The Routledge Companion to Arts Marketing. As a lover of the arts and a writer in the arts, this volume is like candy to me. Whether you produce, distribute, or consume the arts, you will find enlightenment on every page. Philip Kotler, Kellogg School of Management, Northwestern University, USA Cutting edge thought from the undisputed leaders in their field. This text is long overdue and will benefit students and reflective practitioners alike. Adrian Sargeant, Professor, Indiana University, USA The name of this book is well chosen. It is a companion that will help anyone working in the arts go through reflexive thinking about what marketing in the arts really means; it also draws a relationship to arts management and leadership in general. Francois Colbert, Professor, HEC Montral, Canada.