The Rhetorical Construction of Vegetarianism

Cristina Hanganu-Bresch

$263

Hardback

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English

Routledge
02 March 2023

Communication studies; Agriculture & related industries; Human geography; Environmental science, engineering & technology; Agricultural science

Series: Critical Food Studies

This book explores themes in the rhetoric of vegetarian discourse. A vegan practice may help mitigate crises such as climate change, global health challenges, and sharpening socioeconomic disparities, by ensuring both fairness in the treatment of animals and food justice for marginalized populations. How the message is spread is crucial for these aims.

Vegan practices thus uncover tensions between individual dietary choices and social justice activism, between ego and eco, between human and animal, between capitalism and environmentalism, and within the larger universe of theoretical and practical ethics. The chapters apply rhetorical methodologies to understand vegan/vegetarian discourse, emphasizing, for example, vegan/vegetarian rhetoric through the lens of polyphony, the role of intersectional rhetoric in becoming vegan, as well as ecofeminist, semiotic, and discourse theory approaches to veganism. The book aims to show that a rhetorical understanding of vegetarian and vegan discourse is crucial for the goals of movements promoting veganism.

The book is intended for a wide interdisciplinary audience of scholars, researchers, and individuals interested in veganism, food and media studies, rhetorical studies, human-animal studies, cultural studies and related disciplines. It urges readers to examine vegan discourses seriously, not just as a matter of personal choice or taste but as one vital for intersectional justice and our planetary survival.

Edited by: Cristina Hanganu-Bresch
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 530g
ISBN: 9780367482794
ISBN 10: 0367482797
Series: Critical Food Studies
Pages: 190
Publication Date: 02 March 2023
Audience: College/higher education , Primary
Format: Hardback
Publisher's Status: Active

Cristina Hanganu-Bresch is Associate Professor of English at St. Joseph’s University. Her research so far has focused on the rhetoric of health and medicine, with a focus on psychiatry, and scientific writing; she also has a strong interest in animal studies and vegetarianism. She has co-authored and edited several books, among which Diagnosing Madness (with Carol Berkenkotter, 2018), and Veg(etari)an Arguments in Culture, History, and Practice: The V word (with Kristin Kondrlik, 2021).

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The Rhetorical Construction of Vegetarianism

Cristina Hanganu-Bresch

$263

Hardback

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