The Return on AI

Today, every CEO strives to bridge the gap between the promise of the Generative Artificial Intelligence and the practical way to implement GenAI in their organization that will enhance productivity and create value. Ashwin Mittal and Mohanbir Sawhney address this challenge, proposing a framework that is both rigorous and realistic. A must-read for every leader thinking about AI adoption, i.e. every business leader! Sergei Guriev - Dean of London Business School and former Chief Economist of the European Bank for Reconstruction and Development A smart, practical roadmap for leaders who want to move from AI experimentation to real enterprise impact. Liat Ben-Zur - Former Corporate Vice President, Microsoft; Board Director and AI Transformation Advisor, LBZ Advisory LLC Artificial intelligence has enormous potential, but many organizations struggle to translate that potential into meaningful business outcomes. Drawing on Ashwin Mittal's decades of experience leading AI transformations at global companies and Mohanbir Sawhney's deep expertise in innovation strategy, this book provides a thoughtful and practical framework for bridging that gap. The AI Impact Model offers leaders a structured way to evaluate, prioritize, and scale AI initiatives with confidence. Ronnie Screwvala - Co-Founder of upGrad, Swades Foundation, and UTV Organizations across industries are investing in artificial intelligence, yet many struggle to move beyond isolated pilots. This book clearly explains why and provides a practical, outcome-oriented framework to overcome those barriers. By combining practitioner insight with academic rigor, Mittal and Sawhney offer leaders a credible roadmap for turning AI initiatives into sustainable competitive advantage. Anupam Mittal - Founder of People Group (Shaadi.com) and Shark, Shark Tank India I've seen firsthand that we are not short of AI ideas; we are short of AI outcomes. What stands out in this book by Ashwin Mittal, Chairman of C5i, and Prof. Mohanbir Sawhney is its focus on execution and value creation. It gives leaders a clear, structured way to move from pilots to real, measurable business impact. Ram Iyer - General Manager, Windows Devices & Sales, Marketing, Microsoft Many organizations invest heavily in AI but struggle to see real returns. This book provides a structured and highly practical approach for evaluating and scaling AI initiatives that truly matter. Suraj Srinivasan - Philip J. Stomberg Professor of Business Administration, Harvard Business School This book addresses one of the most pressing questions facing business leaders today: how to ensure AI investments deliver measurable returns. Mittal's practitioner perspective, shaped by years of guiding Fortune 500 organizations through AI adoption, combined with Sawhney's resear