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The Red Rooster Scare

Making Cinema American, 1900-1910

Richard Abel

$77.95   $66.10

Paperback

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English
University of California Press
15 March 1999
Only once in cinema history have imported films dominated the American market: during the nickelodeon era in the early years of the twentieth century, when the Pathé company's ""Red Rooster"" films could be found ""everywhere."" Through extensive original research, Richard Abel demonstrates how crucial French films were in making ""going to the movies"" popular in the United States, first in vaudeville houses and then in nickelodeons.

Abel then deftly exposes the consequences of that popularity. He shows how, in the midst of fears about mass immigration and concern that women and children (many of them immigrants) were the principal audience for moving pictures, the nickelodeon became a contested site of Americanization. Pathé's Red Rooster films came to be defined as dangerously ""foreign"" and ""alien"" and even ""feminine"" (especially in relation to ""American"" subjects like westerns). Their impact was thwarted, and they were nearly excluded from the market, all in order to ensure that the American cinema would be truly American.

The Red Rooster Scare offers a revealing and readable cultural history of American cinema's nationalization, by one of the most distinguished historians of early cinema.
By:  
Imprint:   University of California Press
Country of Publication:   United States
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 20mm
Weight:   544g
ISBN:   9780520214781
ISBN 10:   0520214781
Pages:   328
Publication Date:  
Audience:   Professional and scholarly ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

Richard Abel is NEH Professor of English at Drake University and author of The Cine Goes to Town: French Cinema, 1896-1914 (California, 1994), French Film Theory and Criticism, 1907-1939 (1988), and French Cinema: The First Wave, 1915-1929 (1984).

Reviews for The Red Rooster Scare: Making Cinema American, 1900-1910

""The ideas presented in this book are provocative, the text makes for good reading, and the many vintage ads are a pleasure to peruse.""--""American Cinematographer


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