The Real Toy Story

Name: The Real Toy Story
Price: 24.99 AUD
Availability: OutOfStock
ISBN: 9780552779555

Inside the Ruthless Battle for Britain's Youngest Consumers

Eric Clark

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Paperback

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English

Black Swan
17 June 2013

Popular culture; Consumerism

The shocking inside story on toys and the industry that makes them.

Toys - from teddy bears to Barbie dolls to train sets - define our image of childhood innocence. But the truth is that toys represent a $21 billion a year industry, and with so much money at stake, the toy business is anything but child's play.

In The Real Toy Story, investigative journalist Eric Clark exposes the startling truths behind Britain's favourite toys. Drawing on interviews with over 200 industry insiders, Clark names and shames the corporations spending millions on research into the best way to manipulate their target audience while manufacturing products in China under virtual slave labour conditions.

In a world of cut-throat competition and cold-blooded marketing, toy companies are increasingly willing to sacrifice our children in the rush for profits. And as more children forsake cuddly play things for Ipods and cell phones, companies are using even more extreme tactics- unashamedly using sex and violence to sell dolls and action men to children as young as three - to make sure that their toy is the one that children want to have.

The Real Toy Story is essential reading for the millions of adults who care about the toys they choose for the children in their lives.

By: Eric Clark
Imprint: Black Swan
Country of Publication: United Kingdom
Dimensions: Height: 198mm, Width: 127mm, Spine: 21mm
Weight: 230g
ISBN: 9780552779555
ISBN 10: 0552779555
Pages: 336
Publication Date: 17 June 2013
Audience: Professional and scholarly , College/higher education , General/trade , Undergraduate , Primary
Format: Paperback
Publisher's Status: Active

Eric Clark is a former investigative reporter for the Observer and the Guardian. He lives in London.