The Reagan Revolution and the Rise of the New Right

A Reference Guide

Kenneth J. Heineman

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English

Bloomsbury Academic USA
27 November 2025

History of the Americas; 20th century history: c 1900 to c 2000; Liberalism & centre democratic ideologies; Conservatism & right-of-centre democratic ideologies; Political parties

Series: Guides to Historic Events in America

Ronald Reagan’s presidency marked a pivotal shift in American politics, culture, and global relations. His conservative revolution in the 1980s reshaped the nation and helped bring about the end of the Cold War, leaving a lasting legacy that still influences the United States today.

This book explores Reagan’s rise from Hollywood actor to powerful political leader. It traces how he challenged traditional Republican values and implemented policies that transformed the country’s social and political landscape.

Key issues such as abortion, gay rights, law and order, tax cuts, deindustrialization, and the Religious Right are examined to show how they contributed to Reagan’s legislative successes. The book also highlights his masterful use of public relations, including the iconic “morning in America” campaign, showcasing his ability to shape public opinion through media.

By: Kenneth J. Heineman
Imprint: Bloomsbury Academic USA
Country of Publication: United States
Dimensions: Height: 235mm, Width: 156mm,
ISBN: 9798216392460
Series: Guides to Historic Events in America
Pages: 312
Publication Date: 27 November 2025
Audience: College/higher education , Primary & secondary/elementary & high school , Primary , Children's (6-12)
Format: Paperback
Publisher's Status: Active

Series Foreword Preface and Acknowledgments Historical Overview: The Evolution of the U.S. Presidency Chronology Chapter 1. Ronald Reagan's Political Odyssey: From New Deal Democrat to Conservative Republican, 1911–1980 Chapter 2. ""Tear Down This Wall!"": Foreign Policy in the Time of Reagan Chapter 3. Trickle-Down Prosperity: Economic Policy during the Reagan Revolution Chapter 4. ""Just Say No"": Social Policy in Reagan's America Chapter 5. ""Do We Get to Win this Time?"": Popular Culture and Presidential Public Relations in the Eighties Epilogue: Legacies of the Reagan Revolution Biographical Essays Primary Documents Annotated Bibliography Index

Kenneth J. Heineman is professor at Angelo State University and the author of six previous books, including The Rise of Contemporary Conservatism in the United States.