LATEST DISCOUNTS & SALES: PROMOTIONS

Close Notification

Your cart does not contain any items

$378

Hardback

Not in-store but you can order this
How long will it take?

QTY:

English
Routledge
01 May 2018
"The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book’s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what ""radio"" in America has been, where it is today, and where it is going, covering the basics of how programming is produced, financed, delivered and promoted via terrestrial and satellite broadcasting, streaming and podcasting, John Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies. The companion website is new revised with content for instructors, including an instructors’ manual and test questions. Students will discover an expanded library of audio interviews with leading industry professionals in addition to practice quizzes and links to additional resources."

By:   , ,
Imprint:   Routledge
Country of Publication:   United Kingdom
Edition:   10th edition
Dimensions:   Height: 280mm,  Width: 210mm, 
Weight:   1.587kg
ISBN:   9781138218802
ISBN 10:   1138218804
Pages:   482
Publication Date:  
Audience:   College/higher education ,  General/trade ,  Primary ,  ELT Advanced
Format:   Hardback
Publisher's Status:   Active
Foreword to the Tenth Edition . . . Erica Farber of the Radio Advertising Bureau About the Authors Preface . . . Paul McLane of Radio World Acknowledgments What’s New to This Edition of The Radio Station CHAPTER 1 State of the Industry CHAPTER 2 Station Management CHAPTER 3 Music Programming and Consultancies CHAPTER 4 Sales CHAPTER 5 News, Talk, and Sports CHAPTER 6 Research CHAPTER 7 Promotion CHAPTER 8 Production CHAPTER 9 Engineering CHAPTER 10 Careers Appendices Glossary Index

John Allen Hendricks (Ph.D., University of Southern Mississippi) has more than 20 years of experience as a media studies educator. He currently serves as chairman of the Department of Mass Communication and holds the rank of professor at Stephen F. Austin State University in Nacogdoches, Texas. Bruce Mims (Ph.D., University of Southern Mississippi) began his career as an electronic media educator in 1977. He currently holds the rank of professor at Southeast Missouri State University in Cape Girardeau, Missouri.

Reviews for The Radio Station: Broadcasting, Podcasting, and Streaming

The Radio Station continues to be the best textbook available because it is intimately tied to the broadcasting industry. Not only does the Radio Station present cutting edge material, it does so with support of industry professionals and practitioners who give both students and instructors the highest confidence in the material. - Michael Brown, University of Wyoming, USA While The Radio Station has long been the foundational text for students of the medium, this new edition explores the profession with refreshing depth and breadth. With information on podcasting, streaming, and career planning, this book is essential for anyone engaged in the field. - Michael Huntsberger, Linfield College, USA


See Also