Perry R. Hinton has taught psychology for many years in a number of British universities. His research is in the area of stereotyping and intercultural communication, with a particular interest in Western media interpretation of Japanese popular culture. He has previously written two books on the topic of person perception: The Psychology of Interpersonal Perception and Stereotypes, Cognition and Culture.
'This well-written text provides a succinct and engaging overview of psychological approaches to understanding social perception and judgment. By effectively introducing key philosophical ideas that have shaped psychological perspectives on social perception, Hinton elegantly exposes both the subjectively experienced and collectively symbolic aspects of our social understanding'. - Zlatan Krizan, Department of Psychology, Iowa State University, USA Besides providing an overview of the social and cognitive literatures on categorization, social inference, motivation, the self, and stereotypes, the very good news is that this ten-chapter book also integrates cultural perspectives and the role thatã narratives and stories play in the perception of other people. The opening chapter provides a nice account of visual perception and its links (e.g., Gestalt tradition, Gibsonian accounts) to the social perception of people. --D. S. Dunn, Moravian College, CHOICE