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The Psychology of AI Decision Making

Unpacking the ethics, biases, and responsibilities of AI

Chris Ambler

$96.95   $82.45

Paperback

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English
BCS, The Chartered Institute for IT
14 October 2025
More and more in our lives is being handed over to AI, but do we really understand how those decisions are being made? Setting the right parameters isn’t just technical detail but it’s about knowing how truth, trust, and bias shape outcomes, along with understanding the impact of socioeconomic constraints.

The Psychology of AI Decision Making draws on empirical psychology experimentation, philosophy, and real-world examples to show how echo chambers, cognitive biases, and sociotech are already reshaping ethics in ways we barely notice. Before we teach machines to make decisions for us, we need to understand how we make them ourselves. If we don’t, the future won’t be built, it will be inherited.

This book tackles decision-making from the ground up and cuts through the noise, exploring how decision-making works, comparing human thinking to machine algorithmic calculation. To move forward, this must be understood at every level from school children, to CEOs, to governments.
By:  
Imprint:   BCS, The Chartered Institute for IT
Country of Publication:   United Kingdom
Dimensions:   Height: 244mm,  Width: 170mm, 
ISBN:   9781780177212
ISBN 10:   1780177216
Pages:   188
Publication Date:  
Audience:   Professional and scholarly ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Chapter 1: Truth and Order Chapter 2: Context  Chapter 3: Why Do We Need Decisions? Chapter 4: Behavioural Concepts Chapter 5: Cultural and Social Differences Chapter 6: Bias          Chapter 7: Psychological Experimentation Old and New Chapter 8: Validating Moral Decision Making in AI                   Chapter 9: Creating an Ethical Framework                                      Chapter 10: Current Governance                                                            Chapter 11: Moral Decision Making in AI - the Future   

Chris Ambler has spent over 45 years at the sharp edge of IT and computing, armed with honours degrees in both Computer Science and Psychology. A Fellow of the British Computer Society and a member of the British Psychological Society, he’s built teams, led strategy, mentored current and future leaders, assessed software testing apprentices and led the technical and commercial testing systems across defence, telecoms, finance, transport, entertainment, and gaming industries. He’s also helped shape investment decisions for Venture Capitalists.

Reviews for The Psychology of AI Decision Making: Unpacking the ethics, biases, and responsibilities of AI

The Psychology of AI Decision Making is a timely, insightful, and well-researched work, essential for psychologists and anyone interested in understanding the profound influence of Artificial Intelligence on mental health and society Dr Roman Raczka, President of the British Psychological Society  A comprehensive go-to guide for anyone involved in AI projects, governance, and education; effectively pulling together ethics, psychology, and thought-provoking discussions and reflective questions that address the pertinent questions facing society, how our world might look in the years ahead, and how we can take back control. Recommended. Darren Winter, Director, Duco Digital Training An insightful journey into AI decision-making, exposing hidden biases, ethical dilemmas, and societal responsibilities. Essential reading for anyone shaping or questioning the future of intelligent technologies. Raimondo Fanale MBCS, R&D Manager, Intuisco LTD A well-written and thoughtful book which discusses many issues around ethics, bias, decision making, governance and more, which are becoming increasingly important as AI systems become more powerful, ubiquitous and publicly accepted. AI can reinforce bias, be difficult or impossible to understand and lead to unintended consequences, disregarding cultural and social differences. The author argues convincingly for ‘a moral architecture that’s built in, not bolted on. Professor Max Bramer CEng FBCS, Chair, BCS Specialist Group on Artificial Intelligence This book takes a highly informed approach to what is a fundamental but potentially under-considered aspect of the rapidly expanding field of AI. Chris ties established historical psychological canon to an insightful investigation of deeper ethical themes. This results in a highly thought provoking publication with relevance to a broad range of readers.  Robert Newcombe MBCS, Freelance educational consultant and AI apprenticeship assessor AI is a reflection of our humanity, and a key piece of that humanity is how we as humans make moral decisions. Chris Ambler's detailed breakdown of the psychological processes that govern our ethical decision-making is a perspective that has long been overdue in the conversation on AI development. Olivia Gambelin, Author of Responsible AI I loved this book. It’s a clear, insightful exploration of how ethics, bias, and context shape AI decisions. It’s an essential reading for leaders navigating the future of intelligent technology. Gary Shannon, Talent & Community Director, Optimal  A fascinating must-read for anyone exploring AI, ethics or psychology today. Chris's clear insights and seasoned experience make this a trusted guide to responsible AI decision-making.   Huw Davies FCIPD, Chair, Artificial Intelligence Apprenticeship Trailblazer Group (Skills England) and Duty Technology Operations Manager, BBC  This book provides essential knowledge on where we stand with AI, and presents potential future directions and guardrails. A must read for anyone who wants to learn more about creating a safe future with AI. Mark Barzilay, Founder/Owner, spriteCloud B.V.


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