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The Professionalization of Window Display in Britain, 1919-1939

Kerry Meakin

$170

Hardback

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English
Bloomsbury Visual Arts
14 November 2024
This book provides the first comprehensive history of window display as a practice and profession in Britain during the dynamic period of 1919 to 1939.

In recent decades, the disciplines of retail history, business history, design and cultural history have contributed to the study of department stores and other types of shops. However, these studies have only made passing references to window display and its role in retail, society and culture. Kerry Meakin investigates the conditions that enabled window display to become a professional practice during the interwar period, exploring the shift in display styles, developments within education and training, and the international influence on methods and techniques.

Piecing together the evidence, visual and written, about people, events, organisations, exhibitions and debates, Meakin provides a critical examination of this vital period of design history, highlighting major display designers and artists. The book reveals the modernist aesthetic developments that influenced high street displays and how they introduced passers-by to modern art movements.
By:  
Imprint:   Bloomsbury Visual Arts
Country of Publication:   United Kingdom
Dimensions:   Height: 236mm,  Width: 160mm,  Spine: 22mm
Weight:   760g
ISBN:   9781350427457
ISBN 10:   1350427454
Series:   Cultural Histories of Design
Pages:   312
Publication Date:  
Audience:   Professional and scholarly ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Introduction: Professionalizing Window Display Section One: Modern Display Styles: From International Influences to British 1. American and German Influences on British Display 2. Modern Style Display in the 1920s 3. A British Display Style Section Two: Display Associations in Britain 1920–1939 4. Formally Professionalizing Display 5. Organizing British Display 6. Display Service Providers 7. International Connections 8. Women in the Display Profession Section Three: Raising Standards: Schools and Training 1890s–1930s 9. Display Education in America and Germany 10. Display Education in Britain 11. Pedagogical Ideas in British Schools of Display Conclusion

Kerry Meakin is Head of Retail and E-Commerce, School of Business Technology, Retail and Supply Chain at the Technological University Dublin, Ireland. She completed a PhD at the Modern Interiors Research Centre, Kingston University, UK, and has written contributions in books such as Bauhaus Effects in Art, Architecture and Design (2022) and articles for journals such as Journal of Design History and History of Retailing and Consumption.

Reviews for The Professionalization of Window Display in Britain, 1919-1939

A book that makes an important and original contribution to design history being, as the author accurately asserts, the first full-length account of the evolution of the profession of window display in Britain during the first half of the 20th century. The account draws on a fascinating collection of primary sources drawn from the trade press, contemporary manuals and accounts, carefully and painstakingly brought together, to expand knowledge of practices that have previously been overlooked or considered unworthy of serious and sustained attention * Harriet Atkinson, Senior Lecturer in History of Art and Design, University of Brighton, UK *


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