The Professionalization of Action Sports: The Changing Roles of Athletes, Industry and Media

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Guillaume Dumont (Emlyon Business School, France) Holly Thorpe (University of Waikato, New Zealand)

The Professionalization of Action Sports

The Changing Roles of Athletes, Industry and Media

Guillaume Dumont (Emlyon Business School, France), Holly Thorpe (University of Waikato, New Zealand)

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English

Routledge
29 January 2024

Sports training & coaching

Series: Sport in the Global Society – Contemporary Perspectives

Action sports have undergone dramatic growth, commercialization, and institutionalization over recent decades. This book uncovers the social, political, economic and organizational dynamics of their professionalization.

After sketching some of the main transformations at stake in the field, the contributors provide novel insights into the changing structures in the action sports industry and the effects on athletes, coaches, agents and the cultures more broadly. Such trends came to the fore in the inclusion of surfing, skateboarding, sport climbing and BMX freestyle into the Tokyo Olympic Games. The book explores the working lives of action sports athletes, more specifically when it comes to their social media practices and the commercial pressure emerging from sponsors, and it also provides key insights into the institutionalization and professionalization of action sports amid ongoing processes of globalization, commodification and incorporation. Overall, the book reveals how different action sports (i.e., snowboarding, surfing, kiteboarding, parkour, climbing, skateboarding), and across countries, are at various stages in the professionalization process, with local, national and international responses and reactions to such trends differing considerably.

The chapters in this book were originally published as a special issue of Sport in Society.

Edited by: Guillaume Dumont (Emlyon Business School France), Holly Thorpe (University of Waikato, New Zealand)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 246mm, Width: 174mm,
Weight: 453g
ISBN: 9781032204048
ISBN 10: 1032204044
Series: Sport in the Global Society – Contemporary Perspectives
Pages: 126
Publication Date: 29 January 2024
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Guillaume Dumont is Assistant Professor at OCE Research Center, emlyon Business School, France. He is the author of Professional Climber: Creative Work on the Sponsorship Labor Market (2018), exploring ethnographically the working lives of professional rock climbers in North America and Europe. Holly Thorpe is Professor of Sociology of Sport and Physical Culture at the University of Waikato, New Zealand. She is the author of Snowboarding Bodies in Theory and Practice (2011) and Transnational Mobilities in Action Sport Cultures (2014), and co-author of Action Sports and the Olympic Games: Past, Present, Future (2021).