<b>David Robertson</b> is a Professor of Practice at the Wharton School at the University of Pennsylvania. From 2002 through 2010, he was the LEGO Professor of Innovation and Technology Management at IMD in Lausanne, Switzerland. Robertson is the host of <i>Innovation Navigation</i>, a weekly radio show and podcast that focuses on the management of innovation. Robertson is the author of <i>Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry</i> and coauthor of <i>Enterprise Architecture as Strategy</i>. <b>Kent Lineback</b> has spent more than twenty-five years as a manager and executive and, before that, several years as a consultant and a creator of management development programs. He has collaborated on several books, including <i>Being the Boss</i>. Author social media/website info: robertsoninnovation.com; twitter.com/davidcrob; youtube.com/user/RobertsonInnovation; linkedin.com/in/davidchrobertson
Robertson compellingly argues that there is something missing in the innovation tool kits of most companies. -- strategy+business magazine