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The Power and Influence of Illustration

Achieving Impact and Lasting Significance through Visual Communication

Professor Alan Male



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Bloomsbury Visual Arts
21 February 2019
Graphic design; Illustration & commercial art; Propaganda
Delving into the rationale behind influential communication, The Power And Influence Of Illustration helps you understand how to work with a message to create convincing illustrations for your audience. Alan Male explains how illustrative imagery can lampoon, shock, insult, threaten, subvert, ridicule, express discontent and proclaim political and religious allegiance. He explores how its tools have been used in the past, and looks at how contemporary illustrators can use their own work to persuade - and discusses where the line between persuasion and propaganda lies. These issues are explored using hundreds of full colour images from international artists, both contemporary and historical.
By:   Professor Alan Male
Imprint:   Bloomsbury Visual Arts
Country of Publication:   United Kingdom
Dimensions:   Height: 270mm,  Width: 210mm, 
Weight:   995g
ISBN:   9781350022423
ISBN 10:   135002242X
Pages:   256
Publication Date:   21 February 2019
Audience:   Professional and scholarly ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Introduction Lessons from History 1. From the Birth of Culture to Evolution 2. Victoriana to Disney 3. Mid 20th Century and the Digital Revolution The Language of Drawing 4. Icons, Semiotics and Identity 5. Metaphor, Wit, Sarcasm and Perversion 6. Rhetoric and Subject Matter Context, Impact and Consequence 7. Ethics, Censorship and Moral Responsibility 8. Presenting Knowledge, Advertising and Propaganda 9. Entertainment, Journalism and Literature Contemporary and Future Practice 10. Innovation and Problem Solving 11. Communication's Effectiveness, Function and Significance 12. Authorship and the Skills of the Illustrator Index Further Reading Bibliography

Professor Alan Male is an illustrator, academic and writer. He directed the Illustration Programme at Falmouth University for many years, leading it to gain an international reputation for excellence. He is now Emeritus Professor and a keynote speaker on the international stage.

Reviews for The Power and Influence of Illustration: Achieving Impact and Lasting Significance through Visual Communication

An excellent book that provides a good grounding in the historical context and development of Illustration that becomes increasing philosophical, more intellectually challenging and questioning of the role of the contemporary illustrator. * Nigel Coton, Lecturer in Illustration at Norwich University of the Arts, UK *

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