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The Panchakacham and the Paradox

Rajesh Seshadri

$35.95   $30.59

Paperback

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English
Rajesh Seshadri
30 December 2025
From the Banks of the Cauvery to the Boardrooms of the Bay Area...

Who are these people?

They are the folks who wake up at 4 AM to chant Sanskrit verses essentially claiming they are the Supreme Lord of the Universe, only to spend the rest of the day worrying about the price of tomatoes.

They are the community that gave the world Nobel laureates, mathematical geniuses, and the CEOs of Google and Pepsi, all while sustaining themselves on a diet of logic, curd rice, and zero onions.

The Panchakacham and the Paradox is an unfiltered, witty, and deeply researched dive into the world of the ""Iyer."" It is a journey that moves from the high-altitude philosophy of Adi Shankaracharya's Advaita (Non-Dualism) to the ground-level warfare of the Iyer-Iyengar Sambar rivalry.

Rajesh Seshadri peels back the layers of a community that is a walking contradiction: ancient yet hyper-modern, ritualistic yet scientifically rigorous, frugal yet intellectually extravagant.

Inside, you will discover:

The Source Code:

How the audacious philosophy of ""I am God"" (Aham Brahmasmi) created a culture of fearless overachievers. The Kitchen Temple:

Why the ""no garlic"" rule isn't just about fussiness, but about spiritual bio-hacking. The Great Disconnect:

A sorrowful look at how the rituals survived the migration to the West, but the profound meaning behind them is fading into the noise of the modern world.

Whether you are an insider trying to decode your grandmother's superstitions, or an outsider trying to understand why your boss is obsessed with filter coffee, this book is your manual.

Warning:

This book acts like a mirror. If you are an Iyer, you will likely buy one copy for yourself, read it with a mix of pride and nostalgia, and then immediately buy ten more copies to gift to every cousin, uncle, and in-law you know-mostly to prove that you were right about the Sambar all along.

Grab a steel tumbler of coffee. It's time to figure out the Paradox.
By:  
Imprint:   Rajesh Seshadri
Volume:   8
Dimensions:   Height: 203mm,  Width: 127mm,  Spine: 8mm
Weight:   136g
ISBN:   9798233714160
Series:   Sacred Dialogues
Pages:   132
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

A corporate leader who has successfully navigated the competitive Indian business landscape for over three decades, Rajesh Seshadri is a man of many hats. His journey from a grassroots position to the C-suite is a testament to his strategic leadership and professional growth. Beyond the boardroom, he is a dedicated coach, mentor, trainer, and therapist committed to unlocking human potential. His extensive career, reflected on his LinkedIn profile, showcases a leader who has held key positions, including Board Member and CFO for multinational companies. He has headed not just finance, but also human resources, shared services, operations, and IT, reflecting a holistic understanding of business. Academically, Rajesh is a Fellow Member of several professional finance and accounting institutes and holds dual Post Graduate Diplomas in Finance and Human Resource Management. His passion for helping people led him to gain certifications in clinical hypnotherapy, Gestalt therapy, and Silva Ultra. He is a Certified Leadership and Life Coach and a member of prestigious bodies like the American Psychological Association (APA), Association for Humanistic Psychology (AAH), and the All India Management Association (AIMA). A firm believer in the power of stories, Rajesh uses storytelling and metaphors in his coaching, training, and even in corporate discussions. His writing has evolved from technical subjects to non-fiction and now fiction. He is the author of several book series, including the ""Akhyayikas"" series of short stories, ""The Corporate Compass"" series, and ""The Heartbeats of India"" series. He is also working on developing a ""Sacred Dialogues"" series. Rajesh is also the founder of Nirmiti Nidra, a simple yet powerful technique to access the subconscious mind. This technique, which he has taught to over a thousand people, is designed to help individuals reach a meditative state effortlessly and is often offered for free to schools and institutions. His website and blog delve into a variety of topics, including mindfulness, psychology, leadership, and management. A lifelong learner, Rajesh resides in Mumbai with his wife and son.

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