The Oxford Handbook of Music and Advertising

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James Deaville (Professor of Musicology, Professor of Musicology, Carleton University) Siu-Lan Tan (Associate Professor of Psychology, Associate Professor of Psychology, Kalamazoo College)

The Oxford Handbook of Music and Advertising

James Deaville (Professor of Musicology, Professor of Musicology, Carleton University), Siu-Lan Tan (Associate Professor of Psychology, Associate Professor of Psychology, Kalamazoo College), Ron Rodman (Professor of Music Theory, Professor of Music Theory, Carleton College)

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English

Oxford University Press Inc
08 April 2021

Theory of music & musicology; Cultural studies; Popular culture; Media studies; Advertising & society

Series: Oxford Handbooks

The Oxford Handbook of Music and Advertising is an essential guide to the crucial role that music plays in relation to the audio or audiovisual advertising message, from the perspectives of its creation, interpretation, and reception. The book's unique three-part organization reflects this life cycle of an advertisement, from industry inception to mass-mediated text to consumer behaviour. Experts well versed in the practice, analysis, and empirical studies of the commercial message have contributed to the collection's forty-two chapters, which collectively represent the most ambitious and comprehensive attempt to date to address the important intersections of music and advertising.

Handbook chapters are self-contained yet share borders with other contributions within a given section and across the major sections of the book, so readers can either study one topic of particular interest or read through to gain an understanding of the broader issues at stake. Within the book's Introduction, each editor has provided an overview of the unifying themes for the section for which they were responsible, with brief summaries of individual contributions at the beginnings of the sections. The lists of recommended readings at the end of chapters are intended to assist readers in finding further literature about the topic. An overview of industry practices by a music insider is provided in the Appendix, giving context for the three parts of the book.

Edited by: James Deaville (Professor of Musicology Professor of Musicology Carleton University), Siu-Lan Tan (Associate Professor of Psychology, Associate Professor of Psychology, Kalamazoo College), Ron Rodman (Professor of Music Theory, Professor of Music Theory, Carleton College)
Imprint: Oxford University Press Inc
Country of Publication: United States
Dimensions: Height: 175mm, Width: 249mm, Spine: 64mm
Weight: 2g
ISBN: 9780190691240
ISBN 10: 0190691247
Series: Oxford Handbooks
Pages: 960
Publication Date: 08 April 2021
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

"James Deaville teaches Music in the School for Studies in Art and Culture at Carleton University, Ottawa, Canada. He edited Music in Television (2010) and with Christina Baade co-edited Music and the Broadcast Experience (2016). Siu-Lan Tan is the James A.B. Stone Professor of Psychology at Kalamazoo College USA. She is co-author of a leading text entitled Psychology of Music: From Sound to Significance (2018) and co-editor of The Psychology of Music in Multimedia (2013). Ron Rodman is Dye Family Professor of Music at Carleton College in Northfield, Minnesota. His book, Tuning In: American Narrative Television Music was published 2010, and that same year he wrote the entry for ""Television Music"" for the New Grove Dictionary of American Music."