The Other Kind of Funnies

Comics in Technical Communication

Han Yu

$357

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Baywood Publishing Company Inc
30 October 2015

Technical writing

Series: Baywood's Technical Communications

The Other Kind of Funnies refutes the mainstream American cultural assumption that comics have little to do with technical communication-that the former are entertaining (in a low-brow sense) and juvenile, whereas the latter is practical and serious (to the point of stuffiness). The first of its kind, this book demonstrates the exciting possibilities of using comics in technical communication. It defines comics as a medium and art form that includes cartoons, comic strips, comic books, and graphic novels; provides conceptual and historical backgrounds on comics; and discusses the appeals and challenges of using comics-style technical communication. More specifically, it examines comics-style instructions, educational materials, health/risk communication, and political/propaganda communication. The author argues that comics-style technical communication encourages reader participation, produces covert persuasion, facilitates intercultural communication, benefits underprivileged audiences such as children and readers of lower literacy, and challenges the positivist view of technical communication. An abundance of comics-style technical communication examples, carefully selected from across cultures and times, demonstrates the argument. While the book proposes that comics can create user-friendly, visually oriented, engaging, and socially responsible technical communication, it is also quick to acknowledge the limitations and challenges of comics-style technical communication and provides heuristics on how to cope with them. The Other Kind of Funnies is unique in its interdisciplinary approach. It focuses on technical communication but speaks to design, cultural and intercultural studies, historical studies, and to some extent, education, politics, and art.

By: Han Yu
Imprint: Baywood Publishing Company Inc
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm,
Weight: 544g
ISBN: 9780895038395
ISBN 10: 0895038390
Series: Baywood's Technical Communications
Pages: 280
Publication Date: 30 October 2015
Audience: Professional and scholarly , College/higher education , Undergraduate , Primary
Format: Hardback
Publisher's Status: Active

Introduction: The Other Kind of Funnies:Comics in Technical Communication CHAPTER 1. Defining Comics for Technical Communication CHAPTER 2. Brief History of Comics CHAPTER 3. Appeal of Comics-Style Technical Communication CHAPTER 4. Limitations and Challenges of Comics-Style Technical Communication CHAPTER 5. Instructional Comics CHAPTER 6. Development Comics CHAPTER 7. Educational Comics CHAPTER 8. Propaganda Comics CHAPTER 9. Where Do We Go From Here? Index

Han Yu is an associate professor of technical communication in the English Department at Kansas State University, USA. Her research focuses on visual communication, intercultural technical communication, technical communication in China, and writing assessment/training. She has published many articles on these topics in leading journals in the field, including Technical Communication Quarterly, IEEE Transactions on Professional Communication, Journal of Technical Writing and Communication, Journal of Business and Technical Communication, Programmatic Perspectives, Technical Communication, and Business Communication Quarterly. Her article Putting China's Technical Communication into Historical Context: A Look at the Chinese Culinary Instruction Genre, published in Technical Communication, won the 2009 Frank R. Smith Outstanding Journal Article Award. Han Yu also edited the collection (with Dr. Gerald Savage) Negotiating Cultural Encounters: Narrating Intercultural Engineering and Technical Communication (IEEE/Wiley, 2012).