Next Marketing: From Molecule to Mindset-How Doctors Decide and How Marketers Can Win the Script

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Harshit Jain

Next Marketing

Name: Next Marketing
Price: 27.21 AUD
Availability: OutOfStock
ISBN: 9798897010226

From Molecule to Mindset-How Doctors Decide and How Marketers Can Win the Script

Harshit Jain

$29.95 $27.21

Paperback

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English

Entrepreneur Books
01 July 2026

Psychology; Manufacturing industries; Doctor patient relationship; Health systems & services

In an era where physicians face overwhelming information overload and cognitive scarcity, traditional marketing approaches are failing. Healthcare professionals spend six hours daily navigating digital systems, and many of them feel overwhelmed by promotional content. The solution? Nudges. The Next Marketing reveals how behavioral science is transforming pharmaceutical marketing and healthcare delivery. Author Harshit Jain, MD--physician, entrepreneur, and founder of the world's first physician-only programmatic marketing network--demonstrates how subtle, strategically timed interventions can guide clinical decisions without compromising physician autonomy.

This groundbreaking book shows you how to:

Embed nudges within EHR systems and clinical workflows Reduce physician burnout while improving patient outcomes Leverage behavioral economics principles for ethical, compliant engagement Implement real-time interventions for affordability, clinical trials, and treatment decisions

Featuring the Immunity Charm campaign that won India its first Cannes Lions Grand Prix for Good, insights from Cass Sunstein's foundational nudge research, and practical applications from leading healthcare platforms worldwide, this essential guide provides marketers, healthcare leaders, and innovators with a roadmap for creating meaningful impact--one nudge at a time.

By: Harshit Jain
Imprint: Entrepreneur Books
Dimensions: Height: 229mm, Width: 152mm, Spine: 12mm
Weight: 272g
ISBN: 9798897010226
Pages: 200
Publication Date: 01 July 2026
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

HARSHIT JAIN, MD, is a Northwestern University-trained physician who has spent two decades at the intersection of healthcare and marketing. After practicing medicine, he led innovation at McCann, creating award-winning campaigns including the Immunity Charm project, which earned India its first Cannes Lions Grand Prix for Good. In 2020, he founded Doceree, the world's first global network for physician-only programmatic marketing. Recognized as a PM360 Elite Disruptor and named among Entrepreneur Magazine's Top 25 Healthtech Entrepreneurs, Dr. Jain holds multiple patents and hosts the award-winning podcast The Next Marketing by HJ. His work bridges behavioral science, technology, and healthcare to transform how pharmaceutical companies engage with physicians.