Joe Ngai is a McKinsey senior partner and chairman of the firm's offices in Greater China. He has led large-scale transformations for Chinese and multinational organizations and advises many of the top corporate leaders in the region. Frequently seen on media such as CNBC and Bloomberg, he has been named one of Forbes China's 100 Most Influential Chinese Leaders, and he has also appeared on Bloomberg Businessweek China's ""Person of the Year 2025"" list. He has an AB, JD, and MBA from Harvard University. Nick Leung is a McKinsey Senior Partner and member of McKinsey's global board of directors. He is also a lead-director of the McKinsey Global Institute, the firm's independent research arm, where he directs research on macroeconomics, global trade, and geopolitics. Based in Asia since 1997, Nick served for twelve years as chairman of McKinsey's offices in Greater China, where he led the region through its fastest growth period. He has both a bachelor and masters degree from the London School of Economics.
""Deeply informed and urgently needed. This book dismantles the clichés that still dominate business thinking about China and replaces them with something far more useful: an understanding of the country's complex, evolving system. I've spent decades advising global CEOs and later served as ambassador to China-and I recognize how often leaders get China wrong. The Next China illuminates how best to engage with China's endlessly fascinating business ecosystem."" -- Dominic Barton, former Global Managing Partner, McKinsey & Company; former Ambassador of Canada to China; and Chairman of Rio Tinto ""Delves into the unique advantages and transformation challenges of China's business in terms of scale, speed, and innovation, providing highly valuable decision-making references for global investors and entrepreneurs."" -- Peter Ma, Chairman and Cofounder of Ping An Group ""An insight-packed, rigorous guidebook that clarifies well China's next stage of development as its growth model shifts. Readers will come away with an understanding of what remains durable, how to spot opportunity, and how to efficiently operate in situations of daunting complexity."" -- Bai Chong-En, Dean of Tsinghua University School of Economics and Management ""Eloquently makes the case for why multinationals need to double-down on China. It's not just about leveraging awe-inspiring scale that exists nowhere else. Rather, it's about how battling in a hyper-competitive market-what the authors call 'the world's toughest gym'-makes everyone better prepared for the pivots to come."" -- Phyllis Cheung, CEO of McDonald’s China ""In this remarkable book-part memoir, part handbook for the future-Joe Ngai and Nick Leung show China's enduring promise and wonderful complexity, from system-wide plans that flow from the top to ruthless competition that flourishes below. Sharply written and compelling in argument, The Next China is a navigation guide to the country that no business leader can ignore."" -- William C. Kirby, Spangler Family Professor of Business Administration at Harvard Business School and TM Chang Professor of China Studies at Harvard University ""A must-read. Grounded in the authors' decades of experience advising the top echelon of companies, this eye-opening journey into the intricacies of how certain Chinese firms manage to prosper offers a window onto the country's likely future. Each chapter presents an astute analysis of the nation's competitive, demographic, and geopolitical challenges, but then follows with winning strategies for vaulting to the front of the pack."" -- Laura Cha, former Chairman of Hong Kong Exchanges and Clearing and non-executive Deputy Chairman of HSBC