The New Rules of Investing

Essential Wealth Strategies for Turbulent Times

Mark Haefele, Richard C. Morais

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Hardback

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English

HarperCollins Leadership
13 August 2025

Investment & securities

The rules for investing have changed. Don’t get left behind. Reboot your approach with this timely guide from a wealth management powerhouse.

It’s not hard to grasp why we need to change the way we think about investing. Over the past twenty-five years, new developments in world affairs, demographics, technology, and more have disrupted the old reality—and these changes directly affect the financial markets and your individual portfolio. Stock picking and Buffett-style investing are the financial tools of a bygone era, yet many investors are confused about what should take their place. So what do you need to know to protect and grow your wealth in these turbulent times

As the chief investment officer of UBS, the world’s largest and only truly global wealth manager, Mark Haefele oversees the team that manages and advises around $4 trillion of clients’ invested wealth. Mark has spent decades advising investors of all kinds—from high school students to government officials and UBS’s unique global roster of billionaires. This has enabled him to sharpen his perspective while watching the old rules fall by the wayside.

In this playbook for protecting and growing your wealth, Haefele shares the investing strategies he uses at UBS and distills his battle-tested philosophy into a set of actionable rules that can guide you into a secure financial future. You’ll walk away knowing

How to follow the money—see where governments are investing and how this insight can drive your own investment decisions. Why you should allocate assets and think about your wealth in three portfolio “buckets” that cover short-term, long-term, and legacy scenarios. How understanding yourself and your personal money issues pays off—literally. How to get results beyond the balance sheet via impact investing, which allows you to grow your portfolio while benefitting causes you care about.

Accessible explanations, client case studies, personal stories, and bottom-line summaries make The New Rules of Investing a resource you’ll consult time after time. Whether you’re a novice working with a financial advisor, an experienced investor, or an investment professional, you’ll be better equipped to manage your wealth more efficiently, calmly, and successfully.

By: Mark Haefele, Richard C. Morais
Imprint: HarperCollins Leadership
Country of Publication: United States
Dimensions: Height: 234mm, Width: 157mm, Spine: 22mm
Weight: 403g
ISBN: 9781400249633
ISBN 10: 1400249635
Pages: 256
Publication Date: 13 August 2025
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Mark Haefele is the global chief investment Officer at UBS, named World’s Best Bank 2024 by leading financial publication Euromoney. Mark oversees the investment policy and strategy for around $4 trillion in invested assets at UBS. He leads a team of about 1,200 investment professionals whose passion and focus is to help clients reimagine the power of investing so they can live the life they choose today, prepare for their lives tomorrow, and improve the lives of others.

Reviews for The New Rules of Investing: Essential Wealth Strategies for Turbulent Times

'The New Rules of Investing cuts through the daily noise and helps the modern investor think differently about markets, portfolios, and world events.' * David M. Rubenstein, cofounder and cochairman of Carlyle * 'The New Rules of Investing presents a compelling argument that the investment environment has changed in consequential ways in the 21st century. In readable prose, it explains how investors can react to powerful new forces and shocks. These structural changes in process and in prospect are usefully captured in the 5 D's: debt, de-globalization, decarbonization, digitalization, and demographics. A very useful framework for navigating in a rapidly changing world.' * Michael Spencer, Nobel Laureate in Economic Sciences 2001 * 'Haefele brings to life everything from the tide-shifting role government intervention is playing in today's markets to the quirky way our personal money issues sabotage our financial results--and what you can do about it. This book is well worth the investment.' * Jean Chatzky, New York Times and Wall Street Journal bestselling author; CEO, HerMoney.com * 'Mark explains, in practical terms, how a global investment operator converts strategies into the diversified actions for consistent risk-adjusted returns.' * Rear Admiral Hugh Wyman Howard III, US Navy (Ret.); former commander, Naval Special Warfare Command *