The New Brazilian Mediascape

Television Production in the Digital Streaming Age

Eli Lee Carter

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English

University Press of Florida
28 February 2025

Television; History of the Americas; Media studies; Television technology

Series: Reframing Media, Technology, and Culture in Latin/o America

How new media is ushering in a more diverse Brazilian national identityIn this book, Eli Carter explores the ways in which the movement away from historically popular telenovelas toward new television and internet series is creating dramatic shifts in how Brazil imagines itself as a nation, especially within the context of an increasingly connected global mediascape. For more than half a century, South America’s largest over-the-air network, TV Globo, produced long-form melodramatic serials that cultivated the notion of the urban, upper-middle-class white Brazilian. Carter looks at how the expansion of internet access, the popularity of web series, the rise of independent production companies, and new legislation not only challenged TV Globo’s market domination but also began to change the face of Brazil’s growing audiovisual landscape.

Combining sociohistorical, economic, and legal contextualization with close readings of audiovisual productions, Carter argues that a fragmented media has opened the door to new voices and narratives that represent a more diverse Brazilian identity.

A volume in the series Reframing Media, Technology, and Culture in Latin/o America, edited by Héctor Fernández L’Hoeste and Juan Carlos Rodríguez.

By: Eli Lee Carter
Imprint: University Press of Florida
Country of Publication: United States [Currently unable to ship to USA: see Shipping Info]
Dimensions: Height: 229mm, Width: 152mm,
ISBN: 9781683404613
ISBN 10: 1683404610
Series: Reframing Media, Technology, and Culture in Latin/o America
Pages: 226
Publication Date: 28 February 2025
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Eli Lee Carter, associate professor of Brazilian literature, film, and television at the University of Virginia, is the author of Reimagining Brazilian Television: Luiz Fernando Carvalho's Contemporary Vision.