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The Neuroscience of Selling: Proven Sales Secrets to Win Over the Buyer's Heart and Mind

John Asher



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Sourcebooks, Inc
01 November 2019
Business & Economics; Sales & marketing
A revolutionary way to discover real sales success and bring new value to your company!

Sales is not just about logic and emotion. Extraordinary salespeople are top earners because they understand the deeper levels of the brain and how buyers think. Global sales expert John Asher explores these hidden biases and brain stimuli, and provides tips and techniques to:

Increase your likeability Steer a profitable conversation Stand out from the competition Win customers for life!
By:   John Asher
Imprint:   Sourcebooks, Inc
Country of Publication:   United States
Dimensions:   Height: 178mm,  Width: 127mm, 
ISBN:   9781492689485
ISBN 10:   1492689483
Series:   Ignite Reads
Pages:   168
Publication Date:   01 November 2019
Audience:   General/trade ,  ELT Advanced
Format:   Hardback
Publisher's Status:   Active

John Asher is the author and developer of 15 different sales-related training manuals. This is John's third published book on sales. His first book, How to Do Business with Western Companies, was co-authored with Simon Guo of Beijing and published in China in 2012 in Mandarin. The book was partially funded by two Chinese companies, Haier and Alibaba. It was a best seller in China and helped Alibaba and Haier grow to global powerhouses. His second book, Close Deals Faster sold out the first day it was available on Amazon, made the Hudson book stores best seller list, won an international book award as the best sales book of 2018, and was awarded the best book of 2018 by the American Book Fest. John and his team of 30 people in the US and China have trained over 80,000 salespeople from 22 countries.

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