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The NeuroGeneration: The New Era in Brain Enhancement Revolutionising the Way We Think, Work and Heal

Tan Le

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Allen & Unwin
01 February 2020
Mathematics & Sciences; Popular science; Neurosciences
'A highly engaging guided tour through the frontiers of what science knows about how the brain works, how to extend its power and how to fix it when it's broken.' - David Gillespie, author of Sweet Poison and Teen Brain 'Tan Le writes with optimism and compassion about the extraordinary evolution of brain technology. Totally inspiring!' - Wendy McCarthy AO Technology now allows us to unlock the amazing potential of the human brain in ways we never dreamt were possible. Join award-winning inventor and entrepreneur Tan Le as she criss-crosses the globe, introducing the brilliant neurotech innovators and neuroscientists at the frontiers of brain enhancement.

The NeuroGeneration offers an exciting glimpse into the new brain technologies that sound like science fiction, but are quickly becoming reality. They can enhance our ability to focus and learn, restore lost memories, improve our health, and offer life-changing assistance for people with disabilities.

Tan Le shares fascinating stories from people whose lives have been transformed by these inventions: an endurance racer paralysed in a fall, who now walks thanks to neural stimulation and an exoskeleton; a man who drives a racing car with his mind; and a musician who masters Bach faster with headphones that zap his brain with electrical currents. She reveals a dizzying array of technologies in development: helping people whose brains have been impaired by dementia, epilepsy, stroke and injury; providing cranial stimulation to accelerate learning; and designing video games that may replace medications.

For anyone working in business, marketing, health, psychology, education, or sport, The NeuroGeneration reveals the extraordinary opportunities that lie before us over the next decade.
By:   Tan Le
Imprint:   Allen & Unwin
Country of Publication:   Australia
Dimensions:   Height: 234mm,  Width: 153mm, 
Weight:   390g
ISBN:   9781760875114
ISBN 10:   1760875112
Pages:   304
Publication Date:   01 February 2020
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Tan Le is recognized as one of the most influential pioneers in the emerging field of brain-computer interface. An inventor, explorer, and entrepreneur, she is a co-founder and CEO of EMOTIV, a San Francisco-headquartered neuroinformatics company that is on a mission to improve understanding of the human brain and to develop a platform for researchers, developers, and consumers around the world to be part of a global innovation task force. Her first-of-its-kind 'brainwear' reads user's brainwaves, making it possible to control virtual objects with mere thoughts. Born in South Vietnam, Tan migrated to Australia as a refugee with her family in 1981. In 1998, Tan was named Young Australian of the Year, catapulting her into a prominent role as a social activist and public speaker. She was voted one of Australia's 30 Most Successful Women Under 30, and received the Advance Global Australian Award for ICT in 2012, among many Australian and international accolades.

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